Reach is one of the important indicators that reflects how many unique users have seen your content. If the reach is low, then even the highest quality publications simply do not reach the audience. When figuring out how to audit an Instagram account, you should definitely study this data.
At this stage, it is important to evaluate the following indicators:
Overall account reach. Look at the graph - how many unique facebook data users see your content per week, month.
Instagram analysis
Individual Post Reach: See which posts are getting the most views and why.
Story reach: How many people are watching your stories and how this metric changes over time.
Percentage of followers who see content. Analyzing your Instagram profile will help you find out how active your audience is. If you have 10,000 followers, but only 500 people see your posts, then there are problems with engagement.
The impact of different content formats. Be sure to draw a conclusion about what gets more reach: posts, stories, or reels.
The main data can be found in Instagram Insights in the "Statistics" section in the "Content" tab.
Analyze account reach
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mehadihasan123456
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