Add a clear CTA

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You wrote a good text, caught their attention. But what next? If you don’t tell a person what the next step is, they simply won’t take it.

Include a simple and clear call to action: sign up, leave a review, ask a question, follow a link. Just don’t overload — one CTA per message is enough.

Important: The CTA should be logical and not cause anxiety in the client. For example, “Want me to tell you more?” sounds much softer than “Leave your number.” Your message could be: “Want us to select a skincare routine for you? Just tell me what type of skin you have — dry, oily, or combination.”

Try and improve
Don't treat scripts as something unchangeable. What works today may instagram data not be so catchy tomorrow. So try different options, test new approaches and see what works best. This is the key to sales growth.

Track which phrases get responses more often and which formats increase interest. Don’t forget to update your scripts in the spirit of the times: if voice is in fashion, try it. For example, suggest: “ We decided to try a new format — sending voice tips on training. Would you like me to record a short message on your goal?