Build the profile and interpret the profile report.
Posted: Mon Dec 23, 2024 8:22 am
How to create a customer profile in three steps – a practical guide
Using our software solution for data analysis - Apteco FastStats, we will demonstrate how meaningful customer profiles can be created in three steps.
1. Identify your target customers as the analysis selection.
These are the particular customers or businesses whose distinguishing characteristics you are interested in identifying, and the backdrop population that you are profiling against. This is known as the Base Selection and could potentially be the whole database.
How to build a customer profile
2. Chose the variables to profile.
These are the customer characteristics el salvador phone number that you wish to explore and which will enable you to identify your target customers.
Chosing the variables for building a customer profile
There’s never been more data available. But connecting it remains an issue for many.
Whether this is due to walls between those who produce and use it, or changes in context as it passes from silo to silo, data is often locked up when it should be unleashed.
New functionality
Let’s take a look at the new functionality that has been added to the expression tool to enable the creation of these derived measures.
Users can create expressions in the normal way using any of the existing functions and then simply drag it onto the centre of a cube to add it as a statistic.
Using our software solution for data analysis - Apteco FastStats, we will demonstrate how meaningful customer profiles can be created in three steps.
1. Identify your target customers as the analysis selection.
These are the particular customers or businesses whose distinguishing characteristics you are interested in identifying, and the backdrop population that you are profiling against. This is known as the Base Selection and could potentially be the whole database.
How to build a customer profile
2. Chose the variables to profile.
These are the customer characteristics el salvador phone number that you wish to explore and which will enable you to identify your target customers.
Chosing the variables for building a customer profile
There’s never been more data available. But connecting it remains an issue for many.
Whether this is due to walls between those who produce and use it, or changes in context as it passes from silo to silo, data is often locked up when it should be unleashed.
New functionality
Let’s take a look at the new functionality that has been added to the expression tool to enable the creation of these derived measures.
Users can create expressions in the normal way using any of the existing functions and then simply drag it onto the centre of a cube to add it as a statistic.