To visually polish the website

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A relaunch is a new conception of your web presence and is, so to speak, a “makeover” in which not only the external but also the internal values ​​are improved.

With a relaunch you have the opportunity, among other things,
to integrate a responsive design for mobile devicesimprove the content and tailor it to your target audience
adapt the underlying architecture of the websiteto jamaica cell phone number list make navigation more intuitiveto improve the user experience
to improve performance.Your users generally welcome a website update, but the relaunch should be preceded by thorough planning. If you forget something, it can quickly lead to a loss of existing rankings, backlinks, and visibility.

Relaunch: What big thing could possibly happen?
One of the most important points to consider during a relaunch is setting up permanent 301 redirects . Prominent examples show that this is not something to be taken lightly, and you should be meticulous about ensuring you don't forget any URLs.

On January 16, 2012, the well-known electronics retailer Media Markt launched its large online store. The existing website also underwent changes. On the day of launch, Google quickly recognized that something had changed – and demonstrated this with a massive loss of visibility. Previously well-ranking URLs suddenly no longer existed. If the redirection had been to the new, corresponding counterparts, valuable rankings would not have been lost.