A services or products (pull strategy). Traditional outbound marketing measures have produc increasingly poor results over the years. The mass approach does not address individual problems. And today's customers are put off by the mass of advertising. In addition. A the extremely high advertising costs are often offset by success that is difficult to measure. Inbound. A on the other hand. A relies on qualifi content - not advertising.
A but professional help - which provides solutions to specific uganda whatsapp number data 5 million questions. A problems or wishes of a clearly defin buyer persona. It therefore replaces the much less tangible target group. Read also. What is a Buyer Persona Describing inbound as a game changer is bas on the idea of bringing information to genuine prospects. It's not about what your company offers. A it's more about what your persona is looking for.
they have (consciously or unconsciously). In this context. A one also speaks of the customer journey . A in which a potential customer goes through the phases of attention. A consideration and decision. The often-quot marketing principle that advertising must meet people where they are. A in inbound language is. Marketing must meet people where they want to be met.