What conclusions did we make?
Posted: Sat Apr 19, 2025 7:15 am
1. Not always obvious targetings are targeted. The key audience should be selected not from assumptions, but based on data.
2. If there is not enough data at the launch stage, it is worth starting with the most obvious targeting. And only then adjust the audiences based on the data received.
3. We recommend installing the Top.Mail.Ru counter on the site . The interests in it coincide with the interests of myTarget, unlike Yandex Marketing and GA. This means that when launching advertising in myTarget, you should focus facebook data on this counter.Retargeting — directly website visitors. We assumed that after this point of contact, patients would be most likely to sign up for tests. At the same time, we excluded from targeting those users who had already called or left a request within a month. This was necessary to avoid showing ads to those who had already purchased the service.
Already at this point, we decided to distribute campaign budgets depending on the audience capacity.
The thing is that you can set up retargeting and key queries for only 10-20 thousand people. This is the most targeted audience. Each user within this audience can be reached with advertising a maximum of 3-5 times.
So we fit into the framework of a small budget, and there is no point in inflating it, since these advertising settings will not bring additional efficiency. It was precisely in order to cover a wider audience that we decided to use settings by interests - their capacity is much greater.
4. It is better to set aside a month for collecting data with a counter. But if there is no such time or budget, you can limit yourself to two weeks. During this time, it is possible to see the activity of all target groups without a significant error.
2. If there is not enough data at the launch stage, it is worth starting with the most obvious targeting. And only then adjust the audiences based on the data received.
3. We recommend installing the Top.Mail.Ru counter on the site . The interests in it coincide with the interests of myTarget, unlike Yandex Marketing and GA. This means that when launching advertising in myTarget, you should focus facebook data on this counter.Retargeting — directly website visitors. We assumed that after this point of contact, patients would be most likely to sign up for tests. At the same time, we excluded from targeting those users who had already called or left a request within a month. This was necessary to avoid showing ads to those who had already purchased the service.
Already at this point, we decided to distribute campaign budgets depending on the audience capacity.
The thing is that you can set up retargeting and key queries for only 10-20 thousand people. This is the most targeted audience. Each user within this audience can be reached with advertising a maximum of 3-5 times.
So we fit into the framework of a small budget, and there is no point in inflating it, since these advertising settings will not bring additional efficiency. It was precisely in order to cover a wider audience that we decided to use settings by interests - their capacity is much greater.
4. It is better to set aside a month for collecting data with a counter. But if there is no such time or budget, you can limit yourself to two weeks. During this time, it is possible to see the activity of all target groups without a significant error.