Non-obvious targeting: how to find your target audience without wasting your advertising budget
Posted: Sat Apr 19, 2025 7:14 am
How do clients search for a medical laboratory to take tests? "Pharmacies", "tests", "medicines"... At first glance, everything is simple: the more specific the company's area, the easier it is to set up targeted advertising . We set up the "Health" segment, count leads.
But there is an important point. Setting up a segment by interests is not equal to user search queries, because categories are formed based on the behavior of a specific person online: what sites they visited, what posts they instagram data read, where they liked. What interests should you target so that the advertising campaign hits the mark? We will tell you using a real example of a company with a medical focus.
Client
medical laboratory. Under the terms of the NDA, we will leave the name behind the scenes, but the experience of setting up a target for this company can be applied to other similar tasks. The range of services includes laboratory tests and studies, appointments with doctors of various profiles, including home visits.
But there is an important point. Setting up a segment by interests is not equal to user search queries, because categories are formed based on the behavior of a specific person online: what sites they visited, what posts they instagram data read, where they liked. What interests should you target so that the advertising campaign hits the mark? We will tell you using a real example of a company with a medical focus.
Client
medical laboratory. Under the terms of the NDA, we will leave the name behind the scenes, but the experience of setting up a target for this company can be applied to other similar tasks. The range of services includes laboratory tests and studies, appointments with doctors of various profiles, including home visits.