How to implement end-to-end analytics
Posted: Sat Apr 19, 2025 7:13 am
Step 1: Determine if your business needs end-to-end analytics
Sometimes there is no need to build complex systems. This happens if standard Google Analytics and Yandex Metrica are enough to solve problems. But there are businesses that really need analysis.
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For example, a small online store, where all orders are made online with payment on the website, will have enough web analytics data. But a custom-made furniture manufacturer, a real estate agency or a law firm needs bitcoin data more information to reduce the number of non-target clients, work better with target clients and track what brings in more sales, at what stage and why clients abandon orders.
Furniture stores typically have more than one touchpoint with the customer and the transaction cycle can be quite long:
the client goes around websites, studies products;
returns to some of them, with liked models and good prices;
calls to clarify delivery conditions, materials, colors, etc.;
looks at the addresses of stores to see the samples in person and touch them, lie on the bed, study the materials, etc. - pictures cannot convey everything, and the purchase is substantial and for a long time;
orders on the website or in an offline store.
So there are many different sources of data: web analytics, call data, in-store sales, advertising campaign statistics. Without bringing everything together, it is impossible to understand which marketing activities are increasing sales and where customers are being lost.
Sometimes there is no need to build complex systems. This happens if standard Google Analytics and Yandex Metrica are enough to solve problems. But there are businesses that really need analysis.
Photo
For example, a small online store, where all orders are made online with payment on the website, will have enough web analytics data. But a custom-made furniture manufacturer, a real estate agency or a law firm needs bitcoin data more information to reduce the number of non-target clients, work better with target clients and track what brings in more sales, at what stage and why clients abandon orders.
Furniture stores typically have more than one touchpoint with the customer and the transaction cycle can be quite long:
the client goes around websites, studies products;
returns to some of them, with liked models and good prices;
calls to clarify delivery conditions, materials, colors, etc.;
looks at the addresses of stores to see the samples in person and touch them, lie on the bed, study the materials, etc. - pictures cannot convey everything, and the purchase is substantial and for a long time;
orders on the website or in an offline store.
So there are many different sources of data: web analytics, call data, in-store sales, advertising campaign statistics. Without bringing everything together, it is impossible to understand which marketing activities are increasing sales and where customers are being lost.