You don't know what procedures the teams follow
Posted: Sat Apr 19, 2025 5:54 am
Your teams are out of sync
Another telltale sign: a lack of alignment. Each team starts working on its own project and executes its tasks without consulting the rest of the department. When teams operate autonomously without a shared workspace to ensure information is up-to-date, you have what's called a collaboration silo . With isolated teams and no clearly defined responsibilities, you're bound to experience duplication.
When teams and departments don't enforce standard processes, there's a risk that everyone will choose the system that works best for them, especially when it comes to SAAS, CRM, or payment tools. This is called an operational silo , a barrier created by the lack of established procedures. When operational silos exist, don't expect your employees to understand the systems others are using.
For example, without a consistent method for developing albania phone number lead and publishing content, writers may miss important keywords defined by the SEO team, and designers may not complete their graphics on time. Collaboration between your teams is essential if you want to produce the best content possible.
How to Run a Marketing Department That Promotes Teamwork
So, break down those pesky silos that are hampering your marketing team. To do this, follow these steps:
1. Build a cohesive leadership team
As we have discussed, the creation of silos is a direct consequence of the type of leadership.
The first step in breaking down silos is to create a cohesive team that interacts and collaborates. Employees, especially new hires, look to leadership to understand an organization's culture.
Another telltale sign: a lack of alignment. Each team starts working on its own project and executes its tasks without consulting the rest of the department. When teams operate autonomously without a shared workspace to ensure information is up-to-date, you have what's called a collaboration silo . With isolated teams and no clearly defined responsibilities, you're bound to experience duplication.
When teams and departments don't enforce standard processes, there's a risk that everyone will choose the system that works best for them, especially when it comes to SAAS, CRM, or payment tools. This is called an operational silo , a barrier created by the lack of established procedures. When operational silos exist, don't expect your employees to understand the systems others are using.
For example, without a consistent method for developing albania phone number lead and publishing content, writers may miss important keywords defined by the SEO team, and designers may not complete their graphics on time. Collaboration between your teams is essential if you want to produce the best content possible.
How to Run a Marketing Department That Promotes Teamwork
So, break down those pesky silos that are hampering your marketing team. To do this, follow these steps:
1. Build a cohesive leadership team
As we have discussed, the creation of silos is a direct consequence of the type of leadership.
The first step in breaking down silos is to create a cohesive team that interacts and collaborates. Employees, especially new hires, look to leadership to understand an organization's culture.