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On platforms like YouTube or Vimeo, millions of pieces of content are shared every day, however, a large part of it does not get the expected visibility, or even hardly any at all. Content failures, not being relevant or memorable, as well as a lack of optimization are the most common mistakes. To ensure you don't fail, we'll give you the most relevant aspects when making videos in content marketing.

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That is why today, in this post , we will offer some tips to carry out new york realtors email list Video Content Marketing actions that will help us increase visits and  obtain the desired results for the brand:


Making video in content marketing: 5 valuable aspects for its structure
1. Plan the objectives
Before creating audiovisual content for our marketing strategy , we must define what our objectives are that we are pursuing with it, since, depending on this, the format and the message will vary, and we can direct it towards specific goals. It is important to plan what emotions we want to evoke and what characters or actions we are going to show. All of this will also depend on the audience we are targeting. Segmentation is as important as identifying the needs of our company when creating the objectives.

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For example, Coca-Cola always carries out massive actions with great impact. This is because its objectives are linked to impressive branding work and it constantly seeks to generate emotions and be part of the consumer's life. One of its latest actions was the case of the Coca-Cola happiness machine, which achieved nearly 6 million views on YouTube.



 

2. Build effective Call to Action
Many videos fade to black and end, wasting a lot of potential. Making a video in content marketing is important, but it is also important to call your followers to action, for example: encouraging them to share it and inviting them to attend an event. The Coca-Cola video we just mentioned ends like this: “Where will happiness strike next”, keeping the audience in suspense.



  Source: YouTube

 

3. Lead generation tool
Audiovisual content can serve as a fantastic content marketing strategy to generate leads , especially if we focus on users who are further down the sales funnel. These are users who are not yet ready to receive our email marketing campaigns.

We can take advantage of this advantage that video offers us and introduce contact forms or links to our site from the page or social network where we promote our content. With this we can obtain very important information about our potential audience (name, phone number, address and email).