What is copywriting?
Posted: Mon Dec 23, 2024 8:06 am
We cannot talk about effective hooks without first paying attention to the creation of valuable content. Content that creates a stable and lasting relationship with the interested audience.
Copywriting is the main tool for giving life to these relationships in the form of written, audio or video content.
Copywriting is the technique of writing persuasive texts. But this theoretical explanation is not enough for us! Copywriting
, in fact, has a specific intent: to denmark phone format make the interested user perform an action (by action we mean clicking a button, subscribing to a newsletter, watching a video until the end) .
Its purpose, therefore, is to attract the user's attention and subsequently lead him to act .
A good copy, therefore, is the result of an interconnection between 3 fundamental pillars:
The audience (who will read what I'm writing?)
The subject (what do I have to offer, what value does my content bring compared to others?)
The why (why is my target interested in this content?)
That's right: to persuade the public, you have to know them thoroughly , understand what they want and why they want it. Only in this way will you convey the message in the right way and be able to take your target from point A to point B. The tool that will allow you to checkmate is definitely storytelling .
This technique will make the message even more effective. Only in this way will you enter the emotional area of the user, attract his attention and involve him .
Copywriting is the main tool for giving life to these relationships in the form of written, audio or video content.
Copywriting is the technique of writing persuasive texts. But this theoretical explanation is not enough for us! Copywriting
, in fact, has a specific intent: to denmark phone format make the interested user perform an action (by action we mean clicking a button, subscribing to a newsletter, watching a video until the end) .
Its purpose, therefore, is to attract the user's attention and subsequently lead him to act .
A good copy, therefore, is the result of an interconnection between 3 fundamental pillars:
The audience (who will read what I'm writing?)
The subject (what do I have to offer, what value does my content bring compared to others?)
The why (why is my target interested in this content?)
That's right: to persuade the public, you have to know them thoroughly , understand what they want and why they want it. Only in this way will you convey the message in the right way and be able to take your target from point A to point B. The tool that will allow you to checkmate is definitely storytelling .
This technique will make the message even more effective. Only in this way will you enter the emotional area of the user, attract his attention and involve him .