Work on the call to action

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CTA (Call to Action) is what motivates people to act. Otherwise, the fight for conversions will never end.

What constitutes the “best Call to Action”?

Analyze how your competitors write singapore mobile number format calls to action and whether they are effective.

It has been noted that CTAs such as “Buy,” “Get,” and “Learn More” are the most popular. Calls to “View” and “Click” will not bring the expected results, and you will waste your advertising budget.

That’s why it’s important to give your CTA the attention it deserves. Test and improve your calls to action, and you’ll be able to increase your sales. For example, one brand saw a 148% increase in paying customers when they improved their CTA.

Analyze the value of your offer
Do you want users to pay attention to your ad and click on it? To do this, you need to place the main key in the title or subtitle of the article. The first thing the client will pay attention to is the title. So, with this trick, you will increase the number of clicks and improve conversion.

Value Proposition Analysis

This technique is from the basics of psychology. Are you familiar with such a concept as Maslow's hierarchy of needs?

If you want to increase conversion rates, analyze in what period your ad will correspond to the "Maslow's Pyramid". The lower this level, the more effective your calls to action will be.

Find your best price offer compared to your competitors, and then use it instead of the slogan you are using in your work right now.

Apply social proof to prove the value of your offering
Social proof is a goldmine in online marketing. It is a well-known practice, but few people use it in practice.

Conducted research has shown that more than 63% of users first read reviews on Yandex about a product or company. This leads to the conclusion that the faster you demonstrate public confirmation of your advantages, the more likely it is that the user will click on your offer and become a potential buyer.

It is very easy to use social proof in advertisements. And there are many techniques for this. At the same time, there is no need for a highly qualified specialist who will understand Yandex.Direct. You can add such confirmations using ad extensions or directly to your PR campaign.