Objectives of Branded Content in Spanish
1. Educate or inform with our content: this will help us generate great trust in our brand among our target audience.
2. Create content that is easy to share: videos, images, audios, etc., in order to achieve greater popularity for our brand.
3. Another good strategy is to be original, so that we can differentiate ourselves from the competition. For example, there are brands that are beginning to invest heavily in this type of action and are creating television programs or series in which they show the brand's experience.
4. Respond to consumers’ questions, meet their needs, etc., so that we position ourselves as an essential and “more human” brand for them.
Benefits of Branded Content
Having More Than Clients
This is perhaps the most important benefit of branded content , because it represents a key value for any business in digital times: connecting. Remember that with each passing day, traditional advertising dies a little more and this is because today's consumers don't want to be sold to, they want to connect.
With branded content you can make users perceive you in a more human way, appealing to their feelings.
They should be friends, rather than clients. They should love you because they associate your product with the feelings you are awakening in them through the content.
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Creating a connection through branded content will allow us to relate to our users through longer-lasting relationships than a mere sale .
We need to find a subtle way to include our brand values or products in our content, always being creative in order to impact the audience and not come across as salespeople, but rather as an exciting brand that resembles them.
This translates into the creation of user communities around our brand. Objective new opportunity mailing list number one in digital marketing .
Trust and Fidelity
Trust is earned, not only in life but also in business.
Another of the great benefits of branded content is to build bonds of trust and credibility with our users.
Remember that the connections we are creating go beyond the solution or utility that our product or service offers.
It speaks of values, ways of thinking, ideas and feelings that unite us. This goes beyond a tangible good.
As we know, trust also facilitates the loyalty of those customers who will stay with us, even after purchasing our product. Because they believe in us, they respect us and they know that we have more things in common.