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Engage your audience with simple questions

Posted: Mon Dec 23, 2024 7:17 am
by phonedata
Short videos that work are engaging , relatable and believable – that is, they tell a story, use recognisable visual codes or shared behaviours that establish a connection with viewers.

According to a report provided by Meta (you can find it here ), 84 % of young people said they appreciate imperfect brand content.

Before we reveal the brand danish number phone that creates this content on Instagram in the right way, here are 5 ways to hook your audience with your brand's short video:

Use catchy audio and change camera angles.
Share useful information (“Did you know that…?”).
Show plausible situations.
The Utravel case
Utravel is a travel brand of young travelers who have a single passion: discovering the cultures of the world, organizing trips and meeting new people to contaminate themselves with.

The content strategy adopted by this brand is centered 90% on short videos (with an average duration of 35 seconds) and 10% on photos and memes that aim to involve the community (see this initiative )

Their videos are effective because they reflect the guidelines we have listed above.