Blog on The Sports Edit website
Posted: Mon Dec 23, 2024 7:05 am
As we mentioned before, a blog can be a great way to build authority in the market. Plus, it can boost your SEO efforts.
The Sports Edit , a sportswear brand, is a great example of an e-commerce brand that has a blog. Their blog has different categories, such as fitness, yoga, running, and wellness.
Additionally, the brand makes great use of its blog to promote its product collections under the “Buying Guide” blog category . For example, check out this blog post titled “Best Waterproof Running and Everyday Jackets.”
This article not only helps customers with useful information, but also creates an opportunity for the brand to promote its products. As you can see, the introduction paragraph has a link with the keyword: “rain jacket” .
Blog on The Sports Edit website
When customers click on that link, they will be przykładowy niemiecki numer telefonu directed to the collection: “Waterproof and Water Repellent Jackets” as shown below:
Blog on The Sports Edit website
Pages of gems
Are you ready to improve your Shopify store?
Take your store to the next level with GemPages page builder. Free plan available. Upgrade as you grow.
Best Practices for Website Design and Branding
Make appropriate use of images and videos
Images and videos help you convey your message visually, however, don't overuse images and videos unnecessarily. Make sure they are relevant to the text or content.
While images and videos can enhance your website's branding, they can also affect loading speed. Optimize your images and videos. Using the WebP format for images and the WebM format for videos can help you reduce file sizes. You can even embed YouTube videos to improve page loading speed.
Understand the basics of website design
In addition to the design elements, you also need to take care of some technical aspects. Don't worry, it's not that complex, especially if you use GemPages.
The Sports Edit , a sportswear brand, is a great example of an e-commerce brand that has a blog. Their blog has different categories, such as fitness, yoga, running, and wellness.
Additionally, the brand makes great use of its blog to promote its product collections under the “Buying Guide” blog category . For example, check out this blog post titled “Best Waterproof Running and Everyday Jackets.”
This article not only helps customers with useful information, but also creates an opportunity for the brand to promote its products. As you can see, the introduction paragraph has a link with the keyword: “rain jacket” .
Blog on The Sports Edit website
When customers click on that link, they will be przykładowy niemiecki numer telefonu directed to the collection: “Waterproof and Water Repellent Jackets” as shown below:
Blog on The Sports Edit website
Pages of gems
Are you ready to improve your Shopify store?
Take your store to the next level with GemPages page builder. Free plan available. Upgrade as you grow.
Best Practices for Website Design and Branding
Make appropriate use of images and videos
Images and videos help you convey your message visually, however, don't overuse images and videos unnecessarily. Make sure they are relevant to the text or content.
While images and videos can enhance your website's branding, they can also affect loading speed. Optimize your images and videos. Using the WebP format for images and the WebM format for videos can help you reduce file sizes. You can even embed YouTube videos to improve page loading speed.
Understand the basics of website design
In addition to the design elements, you also need to take care of some technical aspects. Don't worry, it's not that complex, especially if you use GemPages.