We advise you to diversify the different types

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CTAs for each collection page. In addition to banners (as seen in the Target example above), you can also use pop-ups and get customers hooked on all the attractive discount programs your online store offers.

Add Collection Shopify Page CTA Popup Collection Page
A compelling CTA on your collection page can drive customers to purchase more.

Imagine you're shopping online and you've finally found the product you want to buy. Now, just as you're about to leave the page to buy a similar product cheaper at a local store, a discount pops up. Great! That brand has just saved you a trip to the store and you've saved yourself some money!
Use attractive headers
Headers are great for captivating and showcasing your brand’s product description. Why? They’re the first thing your website visitors see.

Add a collection to your Shopify page and use attractive headers
De Négoce used GemPages to create a visually appealing slide header with a CTA linking to their wine collection page.

So take advantage of this prime location and russian phone number promote your top products, discounts and special offers in the header section. The better you can capture the shopper’s attention and create a great first impression (by which we mean informative and valuable), the more likely conversions will happen!
Provide excellent product design.
When designing your product, it's best to make use of all the available space. There are two ways to do this: a grid view or a list view.

Grid views are generally best for an optimized viewing experience. As you can see, there is no need to provide specific information as shoppers mostly rely on full images to compare products.

Add collection to Shopify page grid view
H&M has done a great job of enticing shoppers to click on their products with a sleek and stylish overview.

Fashion and beauty brands like H&M often display their best products in a grid view. For an optimized user experience, use two to four images per row.