The Value of TikTok Advertising
Posted: Mon Dec 23, 2024 6:14 am
TikTok users are more engaged and less likely to leave the platform
Beyond reach, advertisers are obsessed with how much users engage with their ads (like them, share them, comment on them).
In this study, the Engagement rate on TikTok ads is 835% higher than Meta. This is likely due to the authentic nature of the ads on the platform, where they often don’t look like ads which leads to a far higher opportunity for audience engagement.
Your chances of driving comments and shares are far highe cell phone numbers list r on TikTok but one of the interesting features of this data is that users on Meta are almost three times more likely to actually click on an ad. So, why is that?
Part of the reason might have to do with how TikTok ads are designed. TikTok ads appear like any other full-screen video on the platform, so they aren’t always immediately discernible as ads. In addition, TikTok’s mantra to advertisers in 2022 was - “Don’t make ads, make TikToks.”
Perhaps another reason is that the TikTok algorithm is particularly good at showing users content they like or want so that users can’t bear to leave the app. The TikTok lost hour is real.
Read more: Know what times are best for when you should post on TikTok.
Beyond reach, advertisers are obsessed with how much users engage with their ads (like them, share them, comment on them).
In this study, the Engagement rate on TikTok ads is 835% higher than Meta. This is likely due to the authentic nature of the ads on the platform, where they often don’t look like ads which leads to a far higher opportunity for audience engagement.
Your chances of driving comments and shares are far highe cell phone numbers list r on TikTok but one of the interesting features of this data is that users on Meta are almost three times more likely to actually click on an ad. So, why is that?
Part of the reason might have to do with how TikTok ads are designed. TikTok ads appear like any other full-screen video on the platform, so they aren’t always immediately discernible as ads. In addition, TikTok’s mantra to advertisers in 2022 was - “Don’t make ads, make TikToks.”
Perhaps another reason is that the TikTok algorithm is particularly good at showing users content they like or want so that users can’t bear to leave the app. The TikTok lost hour is real.
Read more: Know what times are best for when you should post on TikTok.