The title is the gateway to any content, which is why it is one of the most important elements. The header should be direct, clear and allow the reader to fully understand what the information is about and motivate them to continue to delve deeper into the information.
Without a doubt, for digital journalists and other content creators, creating viral and effective headlines can be complicated. Do you want to write really good headlines? Follow these tips:
Keywords in the title: titles are super important general managers email list when it comes to web positioning. You should always include keywords so that the reader knows what the article is about just by taking a look. A poor title or one that has nothing to do with the body of the article can cause you penalties. Don't fall into that terrible practice of placing a misleading title just to get clicks, Google will exile you forever from the first page of results.
Don't exceed 70 characters: Google only recognizes the first 70 characters of any title. If you exceed this number, a truncated title will appear in searches, which is terrible for SEO and will make a bad impression on Internet users.
Use an interrogative style: this type of title encourages audience participation and interaction. They are always perfect for teaching or clarifying some kind of doubt.
Keep it short and direct: It is essential to write short, clear and concise titles. This makes it easier to be virile on social networks. Another recommendation is to put the keywords at the beginning.
Create anticipation: be subtle and challenging, arouse the curiosity of potential readers.
Use numbers: Users like lists. Internet reading should be aimed at users who are very dynamic and have little time. Lists facilitate quick reading.
Solve problems: It is recommended to provide solutions to Internet users in the most effective and efficient way. One way to do this is by having headlines that attract maximum attention.
Immediate results: We all want results, and the faster the better. The titles that attract the reader's attention the most are those that offer results in a specific time frame. Example: learn Photoshop in 15 days.
Check your headline on Google: Check how your title looks on the search engine giant. This way, you can have a clear idea of the scope of your keywords and what competition you have.