Press releases or announcements
Posted: Mon Dec 23, 2024 5:47 am
Types of useful content you can share include:
Industry news
Third-party research
Interviews (video and blogs)
In-depth features
Podcasts
3. CONTENT MARKETING TRENDS
The Content Marketing Institute found that while 78 percent of marketers have a strategic approach to managing content, only over half have a documented content strategy in place to reference. That’s a mistake in today’s content-hungry society.
Use content to drive connections
We know as marketers that content can be used at all stages of the marketing and sales funnel to provide information and solutions. But content can do more than that.
In 2023, you should use content to make connections and build communities. As customers become more interested in the value and ethos of brands, it will be companies that foster and seek out connections that wi cell phone number list philippines ll succeed.
“While social media and email marketing still have their place, for me, it's communities that are driving the majority of my sales. People are seeking community. They want to reach out and get support from other humans,” says Kate Toon, founder of Stay Tooned.
“And it’s really important that the leader of those communities needs to be on the same page. People want to feel like they are buying from (companies with) similar values that align with their own.”
Industry news
Third-party research
Interviews (video and blogs)
In-depth features
Podcasts
3. CONTENT MARKETING TRENDS
The Content Marketing Institute found that while 78 percent of marketers have a strategic approach to managing content, only over half have a documented content strategy in place to reference. That’s a mistake in today’s content-hungry society.
Use content to drive connections
We know as marketers that content can be used at all stages of the marketing and sales funnel to provide information and solutions. But content can do more than that.
In 2023, you should use content to make connections and build communities. As customers become more interested in the value and ethos of brands, it will be companies that foster and seek out connections that wi cell phone number list philippines ll succeed.
“While social media and email marketing still have their place, for me, it's communities that are driving the majority of my sales. People are seeking community. They want to reach out and get support from other humans,” says Kate Toon, founder of Stay Tooned.
“And it’s really important that the leader of those communities needs to be on the same page. People want to feel like they are buying from (companies with) similar values that align with their own.”