Why are videos so important for a brand
Posted: Mon Dec 23, 2024 5:46 am
The target audience of any business niche loves videos. Proof of this is that in 2012 there were 1.3 billion video viewers who watched an average of 180 videos per month and spent an average of 18.9 hours every 30 days.
Having videos on the website has the competitive advantage of increasing the time spent on the page by 88%. It is important to highlight that 68% of these Internet users share audiovisual content on general contractors email list their social network profiles and on platforms such as WhatsApp.
36% of consumers of different products and services trust advertisements made in video format and usually find them interesting. This has resulted in a 38% increase in investment in this type of online advertising. According to marketing
experts , both digital and conventional, the main advantages of using videos as part of the strategy is that it is easier to target the public, it is 100% measurable and has a specific scale-reach.
Videos give authority to the brand
When professional videos are produced, the following positive changes occur in the brand:
The preference share of the main product increases by 24.7 points in relation to the products or services offered by the competition.
Increases the brand's product range rate by 16 points.
Increase click-through rate on emails that include videos by 96.4%.
Conversions increase by 80% on landing pages that include videos.
Brand awareness increases by 1.7%.
Increases the intention to purchase a product or acquire a service by 2.7%.
Brand preference increases by 5%.
94 out of 100 of the most recognized brands start campaigns on YouTube.
Improves click-through rate by 41% in search results when compared to web pages that do not have this type of audiovisual material.
What types of videos are necessary for every brand?
Documentary video that explains the history and personality of the brand .
Practical video that shows the functionalities of the product or service in question.
Video about specific company experiences that I imposed the number of page views on.
Professional video for press launches or events.
Product demo videos: Showcase the unique features of your product or service and highlight the differentiating factors in relation to the competition.
Having videos on the website has the competitive advantage of increasing the time spent on the page by 88%. It is important to highlight that 68% of these Internet users share audiovisual content on general contractors email list their social network profiles and on platforms such as WhatsApp.
36% of consumers of different products and services trust advertisements made in video format and usually find them interesting. This has resulted in a 38% increase in investment in this type of online advertising. According to marketing
experts , both digital and conventional, the main advantages of using videos as part of the strategy is that it is easier to target the public, it is 100% measurable and has a specific scale-reach.
Videos give authority to the brand
When professional videos are produced, the following positive changes occur in the brand:
The preference share of the main product increases by 24.7 points in relation to the products or services offered by the competition.
Increases the brand's product range rate by 16 points.
Increase click-through rate on emails that include videos by 96.4%.
Conversions increase by 80% on landing pages that include videos.
Brand awareness increases by 1.7%.
Increases the intention to purchase a product or acquire a service by 2.7%.
Brand preference increases by 5%.
94 out of 100 of the most recognized brands start campaigns on YouTube.
Improves click-through rate by 41% in search results when compared to web pages that do not have this type of audiovisual material.
What types of videos are necessary for every brand?
Documentary video that explains the history and personality of the brand .
Practical video that shows the functionalities of the product or service in question.
Video about specific company experiences that I imposed the number of page views on.
Professional video for press launches or events.
Product demo videos: Showcase the unique features of your product or service and highlight the differentiating factors in relation to the competition.