The importance of digital marketing for e-commerce

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With the changing habits of customers, the importance of digital sales channels , or e-commerce, is also growing. Since these visitors to social networks and websites need to be somehow brought to the point of purchase , this is where digital marketing comes into play . What are the trends in this way of selling and where does new generation marketing stand? Here are the answers.

the importance of digital marketing



Trends in e-commerce
Agile organization – constant evaluation and adjustment of sales channels. Given that e-commerce takes place on the internet, and we know that it is a “living thing”, regular performance monitoring and testing of different approaches is necessary.
Omnichannel commerce – the digital ubiquity of a whatsapp number particular brand or e-store with consumers. In order to always be on the minds of your visitors, it is important to be present wherever they are: on all devices, networks and platforms, and it is also important that this presence is consistent. Omnichannel is the successor to the multichannel concept, but it is also different from it because it denotes the synergy of all channels of communication, sales and promotion.
Contextual customer experience – tailoring the shopping experience to the needs and interests of customers. The only way to get the most out of every visit to your e-commerce store is to give the customer exactly what they want, where they want it.
Magento – an e-commerce platform that is increasingly popular in this industry.
What is the place of digital marketing in e-commerce?
While it may seem like e-commerce works by itself, that's unfortunately not true. As we said at the beginning, you need to attract visitors to your store, convert them , and retain them .

When we talk about the application of digital marketing in e-commerce, it is about the multi-level connection of these 2 concepts in all 3 phases: attraction , conversion and retention . This is where the importance of the 2nd trend we mentioned becomes apparent.

electronic store

Digital marketing tools and strategies that are also used in the e-commerce sector can be:

THIS,
Image-marketing,
remarketing/retargeting,
social networks,
Facebook and Google AdWords paid advertising and
analytics.
Recently, the emphasis has been on remarketing on Google and social networks, as well as email marketing . As for email marketing, when we talk about e-commerce, the most commonly used are automated email sequences that have certain events as "triggers". Examples of this are email series due to abandoned shopping carts, abandonment at the end of the purchase, discounts, rebates and offers of complementary products.

Analytics is also not to be ignored , which is in line with the 1st mentioned trend. In order to be able to adjust the sales strategies you use, it is important to know who, when, how and through which channel visits your online store the most . Analytics is also your partner in business, because it will be the first to show if there is a problem in the functioning of the store, or vice versa – a sudden popularity of certain products.

E-commerce has been around for a while, but it seems like things are just getting started. It remains to be seen what new technologies will bring and how they will be used to fulfill the goals of the e-commerce industry.