Derek Halpern of Social Triggers famously
Posted: Mon Dec 23, 2024 5:36 am
Derek Halpern of Social Triggers famously has his 80/20 rule when it comes to blogging. Where he makes a point to only spend 20% of his time creating content and spending the other 80% on promotion. As a blogger, you have to make sure that you’re making your content work as hard as you do.
31. “Begin by figuring out the platforms that your ideal readers are on, and figuring out the ways you can reach them there.” – Chase Diamond, Boundless Labs
This is when knowing the ins-and-outs of your target audience really what number is this singapore in handy. If you’ve done your research then you should have a pretty good idea of where your audience likes to hang out online.
If your target audience is mainly entrepreneurs and businesspeople, then promoting your content on LinkedIn would be more useful than something like Tik Tok. On the other hand, if you’re a food blogger then you’ll probably find your target audience on social media platforms like Instagram or Pinterest.
Whatever it is, the best way to build your blog’s audience is to meet them in the middle wherever you can.
32. “Content is king, but distribution is queen and she wears the pants.” – Jonathan Perelman, former VP of Agency Strategy and Industry Development at Buzzfeed
Social media is certainly one way to distribute your content, but the great news is that it’s not the only one.
When it comes to growing your blog, there are hundreds of different ways you can be getting your content in front of the right people.
For example, every time I publish a blog post I always make sure to reach out to every individual and brand I’ve mentioned in the post and asking them if they can share it with their own audience. It’s an incredibly simple tactic, but one that’s incredibly effective and gets me on the radar of other influential bloggers.
Another way is to see if you can get your own audience to do as much of the heavy lifting as possible when it comes to distribution and promotion. Taking advantage of tools like AddThis and ClickToTweet, I make it as easy as possible for my readers to share my posts with pre-prepared tweets.
31. “Begin by figuring out the platforms that your ideal readers are on, and figuring out the ways you can reach them there.” – Chase Diamond, Boundless Labs
This is when knowing the ins-and-outs of your target audience really what number is this singapore in handy. If you’ve done your research then you should have a pretty good idea of where your audience likes to hang out online.
If your target audience is mainly entrepreneurs and businesspeople, then promoting your content on LinkedIn would be more useful than something like Tik Tok. On the other hand, if you’re a food blogger then you’ll probably find your target audience on social media platforms like Instagram or Pinterest.
Whatever it is, the best way to build your blog’s audience is to meet them in the middle wherever you can.
32. “Content is king, but distribution is queen and she wears the pants.” – Jonathan Perelman, former VP of Agency Strategy and Industry Development at Buzzfeed
Social media is certainly one way to distribute your content, but the great news is that it’s not the only one.
When it comes to growing your blog, there are hundreds of different ways you can be getting your content in front of the right people.
For example, every time I publish a blog post I always make sure to reach out to every individual and brand I’ve mentioned in the post and asking them if they can share it with their own audience. It’s an incredibly simple tactic, but one that’s incredibly effective and gets me on the radar of other influential bloggers.
Another way is to see if you can get your own audience to do as much of the heavy lifting as possible when it comes to distribution and promotion. Taking advantage of tools like AddThis and ClickToTweet, I make it as easy as possible for my readers to share my posts with pre-prepared tweets.