b2b marketing instagram UP2PLACE
Nowadays, having a B2B strategy for Instagram is essential for any business. However, many B2B companies are still reluctant to invest in it.
Just as the vast majority decline to produce content for some social networks because they believe they are more effective for B2C.
But the truth is that having a B2B strategy for Instagram can guarantee a strong visual marketing channel for your brand.
Plus, it’s a great opportunity to attract followers who will help grow your business.
Proof of this is that today more than 25 million companies around the world are taking advantage of Instagram for Business.
However, we know that much of this is due to the increase in bahamas mobile database the number of users on the platform. After all, the network went from 90 million monthly active users in 2013 to more than 500 million daily active users last year.
However, even with such impressive numbers, few companies are investing in a B2B strategy for Instagram. If your organization is still part of this group, it’s time to rethink your concepts.
So keep reading and find out how to explore social media. This way, it will be easier to generate leads and strengthen your brand, as well as attract new business.
Why should companies have a B2B strategy for Instagram?
Instagram is a visual storytelling platform, designed to show more than tell. That’s why some brands’ B2B Instagram strategy is to use the network as a window into their business.
So this is done by sharing:
Images of everyday life,
Team Highlights,
Social actions,
New releases and other actions are announced on the network.
The strategy brings results, as potential customers appreciate transparency. That’s why Instagram is the ideal channel for a company to generate brand engagement.
Plus, it’s a great space to pitch your story to your ideal client in a way that’s compelling, memorable, and engaging.
To do this, companies just need to understand what type of content to publish and how to better engage when communicating their message.
Believe me: your company can be successful in this, in addition to guaranteeing countless benefits. Find out in the topic below.