Digital marketing for events: Structuring your company's presence at industry events is always a major challenge – so much so that many organizations get distracted by setting up the stand and producing material and giveaways, but forget an essential part: planning digital marketing for events .
That's why we've prepared this article, which will serve as a brief checklist of what your company needs to pay attention to in order to successfully participate in any event on your industry's calendar.
So keep reading and check out the main actions for efficient digital marketing planning for events.
1) Maximize the reach of your event participation through your website
One of the first actions within your digital marketing plan for events is to publicize your participation – and your company's website is one of the best channels for this.
To do this, it is worth investing in a hotsite: you can optimize it, mark tunisia mobile database it on social networks and attract visitors who would not find you if they were on your corporate website.
Include the URL in your press releases, link to social media accounts to reach potential attendees' preferred channels, and conduct registration and communication via the website and your official email address.
Make sure your company links to the event website and encourage your employees to do so on blogs, social media and other digital assets.
If it's a recurring event, you can post on your blog throughout the year, getting ahead of the game by sharing the names of your keynote speakers, hot topics, upcoming attractions, and activities during the event.
2) Leverage content marketing to attract industry leaders
Invite some of your speakers to write thought-provoking guest posts on your corporate blog as part of your digital event marketing strategy. This will not only strengthen your company’s position as an industry leader, but it will also motivate other industry leaders to attend your event.
Additionally, ask speakers to promote your blog post on their own website and social media channels. Their followers will also be more likely to reserve their spot at the event (and stop by your booth) when their favorite expert is there.
3) Get referrals from regular attendees
Whether it’s testimonials about last year’s event or promoting next year’s event to their colleagues and friends, regular attendees can be great advocates for your event participation and a great digital marketing asset for events.