Discover 4 examples of B2B e-commerce and multiply your results
Posted: Mon Dec 23, 2024 5:31 am
In recent years, purchasing power has decreased, the supply crisis has affected stock levels, and social distancing has reduced face-to-face interactions. But another notable point has been the change in consumer behavior; due to the effects of the pandemic, most people have consolidated the internet as the main way to place orders .
That's why we've focused our efforts on helping our base understand that digital is an important path — and we want to do the same for you. At this point, there's nothing better than good examples of successful B2B e-commerce to prove what we're saying, right? In this content, you'll check out 6 of them!
Check out the success stories that consolidated Mercos' B2B e-commerce as a strategic sales channel for this year.
B2B e-commerce numbers in Brazil
According to a study by BigCommerce , 75% of B2B purchasing spending is expected to come from the web in the coming years. Additionally, 74% of B2B buyers research at least half of what they buy online.
In other words, businesses that are not present on the internet not only lose the opportunity to be found by potential customers, but also fall off the radar of future buyers, who will prefer to rely on businesses that are already online.
It's not hard to see that having a what is the first name of the philippines B2B e-commerce platform is no longer just a differentiator, right? It's a necessity for managers and sales teams looking for relevance in their markets .
But if you're still not convinced, here's another piece of information that can help you understand the relevance of the subject, before we present examples of successful B2B e-commerce here at Mercos.
By the end of the year, global B2B sales are expected to reach $4.9 trillion. This represents a 265% increase compared to 2014.
So, is it worth knowing more about the subject?
B2B e-commerce examples — success stories
Last year, we dedicated ourselves not only to bringing the best results to businesses that trust us; but also to building and sharing success stories that show that, with the right tool in hand, it is more than possible to multiply results . And, as we have seen, the data is on our side.
That said, check out organizations that have thrived with the help of Mercos.
1. Delícia Lanches Case: example of B2B e-commerce to scale sales and business
This example is dedicated to those who dream of gaining agility and productivity with their teams, but are unable — or unwilling — to expand their team. After all, Alexandre Santos proved that it is more than possible to scale a business with the right sales platform in hand .
Delícia Lanches was born in-house. The first productions were quite humble, but over time the scenario changed. João Afonso dos Santos and Maria das Graças Fernandes Santos and their 3 children — Alexandre being one of them — transformed a home production into a true empire of savory snacks.
With so many deliveries of the more than 28 types of products they sell, it didn't take long for the sales team to become overwhelmed . Orders began to arrive, increasingly, via WhatsApp and email. It was not easy to put them on paper so that employees could separate and ship the purchased items.
That's when Alexandre had the idea of using Mercos' B2B e-commerce. After all, with the tool, customers can place orders directly, without the need for a salesperson. But that doesn't mean the team isn't involved in the process. On the contrary: one of its main functions now is to increasingly improve customer relationships .
Some notable results from Delícia Lanches include:
15% of sales made through B2B e-commerce;
79% of customers who access the platform close sales;
less than 1% cart abandonment;
12.6% of active customers tested positive in e-commerce.
Check out Alexandre's participation in Mercoscast #72
-> How to improve the productivity of your sales team?
2. Diplomacy Representations: example of B2B e-commerce as a virtual agent
So far we’ve talked about industries. But what about sales representatives? Is B2B e-commerce an ally in sales?
The answer is yes. Marcelo Souza, a representative for 9 years, proves this. He serves 60 municipalities, works with 20 represented companies and relies on only one helper: a virtual representative that he does not need to train .
That's right: Mercos' B2B e-commerce platform is the representative's virtual agent.
But it goes beyond that. Marcelo uses it as a virtual catalog to display his products , which range from gym weights to agricultural products. His virtual store is used both for in-person visits (which he is a fan of) and online, in fact.
Marcelo's B2B e-commerce example proves that the sales channel is far from being an enemy . It does not prevent the representative from making in-person visits and conducting a consultative sale . In fact, it allows the customer to buy directly online and increases results without expanding the team. In other words, satisfied customers and less repetitive work in sight.
That's why we've focused our efforts on helping our base understand that digital is an important path — and we want to do the same for you. At this point, there's nothing better than good examples of successful B2B e-commerce to prove what we're saying, right? In this content, you'll check out 6 of them!
Check out the success stories that consolidated Mercos' B2B e-commerce as a strategic sales channel for this year.
B2B e-commerce numbers in Brazil
According to a study by BigCommerce , 75% of B2B purchasing spending is expected to come from the web in the coming years. Additionally, 74% of B2B buyers research at least half of what they buy online.
In other words, businesses that are not present on the internet not only lose the opportunity to be found by potential customers, but also fall off the radar of future buyers, who will prefer to rely on businesses that are already online.
It's not hard to see that having a what is the first name of the philippines B2B e-commerce platform is no longer just a differentiator, right? It's a necessity for managers and sales teams looking for relevance in their markets .
But if you're still not convinced, here's another piece of information that can help you understand the relevance of the subject, before we present examples of successful B2B e-commerce here at Mercos.
By the end of the year, global B2B sales are expected to reach $4.9 trillion. This represents a 265% increase compared to 2014.
So, is it worth knowing more about the subject?
B2B e-commerce examples — success stories
Last year, we dedicated ourselves not only to bringing the best results to businesses that trust us; but also to building and sharing success stories that show that, with the right tool in hand, it is more than possible to multiply results . And, as we have seen, the data is on our side.
That said, check out organizations that have thrived with the help of Mercos.
1. Delícia Lanches Case: example of B2B e-commerce to scale sales and business
This example is dedicated to those who dream of gaining agility and productivity with their teams, but are unable — or unwilling — to expand their team. After all, Alexandre Santos proved that it is more than possible to scale a business with the right sales platform in hand .
Delícia Lanches was born in-house. The first productions were quite humble, but over time the scenario changed. João Afonso dos Santos and Maria das Graças Fernandes Santos and their 3 children — Alexandre being one of them — transformed a home production into a true empire of savory snacks.
With so many deliveries of the more than 28 types of products they sell, it didn't take long for the sales team to become overwhelmed . Orders began to arrive, increasingly, via WhatsApp and email. It was not easy to put them on paper so that employees could separate and ship the purchased items.
That's when Alexandre had the idea of using Mercos' B2B e-commerce. After all, with the tool, customers can place orders directly, without the need for a salesperson. But that doesn't mean the team isn't involved in the process. On the contrary: one of its main functions now is to increasingly improve customer relationships .
Some notable results from Delícia Lanches include:
15% of sales made through B2B e-commerce;
79% of customers who access the platform close sales;
less than 1% cart abandonment;
12.6% of active customers tested positive in e-commerce.
Check out Alexandre's participation in Mercoscast #72
-> How to improve the productivity of your sales team?
2. Diplomacy Representations: example of B2B e-commerce as a virtual agent
So far we’ve talked about industries. But what about sales representatives? Is B2B e-commerce an ally in sales?
The answer is yes. Marcelo Souza, a representative for 9 years, proves this. He serves 60 municipalities, works with 20 represented companies and relies on only one helper: a virtual representative that he does not need to train .
That's right: Mercos' B2B e-commerce platform is the representative's virtual agent.
But it goes beyond that. Marcelo uses it as a virtual catalog to display his products , which range from gym weights to agricultural products. His virtual store is used both for in-person visits (which he is a fan of) and online, in fact.
Marcelo's B2B e-commerce example proves that the sales channel is far from being an enemy . It does not prevent the representative from making in-person visits and conducting a consultative sale . In fact, it allows the customer to buy directly online and increases results without expanding the team. In other words, satisfied customers and less repetitive work in sight.