What is video marketing? Trends and benefits on social media
Posted: Mon Dec 23, 2024 5:14 am
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HomeBlogWhat is video marketing? Trends and benefits on social media
Did you know that your competitors are already using video in their content strategy? For example, digital advertising on YouTube . According to a recent study by Hubspot, 81% of brands are currently doing video marketing.
These marketing contents are an ideal way to reach Generation Y and Generation Z, and thus connect with users in a quick, direct and emotional way.
That's why we're going to talk hr email list about what video marketing is, the latest trends in this sector and how to incorporate it into your social networks, blog, YouTube channel, website and other channels.
Do you want to know which is the best video marketing format for each phase of the conversion funnel? Click here and download our free course.
What is Video Marketing Trends and Advantages
What is video marketing and why should you be interested in it?
As its name suggests, video marketing is an online marketing tool that is based on the use of audiovisual images, mainly through the Internet, to achieve different marketing strategy objectives.
In short, and simply put, it's about adding videos to your content marketing.
Another concept to keep in mind is social video : a type of video designed specifically to be distributed through social networks.
The goal is to create shareable pieces (although they don't necessarily have to go viral) that are optimized for the specific needs of each social network.
Creating quality video content requires an investment of time and effort, but it is worth it. That is, if you have a well-defined objective for the videos within your marketing strategy.
And today, the data clearly shows that audiovisual content has a positive impact on sales and ROI:
Tweets with video get 3 times more replies and retweets than those without.
90% of users say that product videos are useful when making purchasing decisions
64% of users who watch a video tend to purchase one of the associated products.
Look for
There are no suggestions because the search field is empty.
HomeBlogWhat is video marketing? Trends and benefits on social media
Did you know that your competitors are already using video in their content strategy? For example, digital advertising on YouTube . According to a recent study by Hubspot, 81% of brands are currently doing video marketing.
These marketing contents are an ideal way to reach Generation Y and Generation Z, and thus connect with users in a quick, direct and emotional way.
That's why we're going to talk hr email list about what video marketing is, the latest trends in this sector and how to incorporate it into your social networks, blog, YouTube channel, website and other channels.
Do you want to know which is the best video marketing format for each phase of the conversion funnel? Click here and download our free course.
What is Video Marketing Trends and Advantages
What is video marketing and why should you be interested in it?
As its name suggests, video marketing is an online marketing tool that is based on the use of audiovisual images, mainly through the Internet, to achieve different marketing strategy objectives.
In short, and simply put, it's about adding videos to your content marketing.
Another concept to keep in mind is social video : a type of video designed specifically to be distributed through social networks.
The goal is to create shareable pieces (although they don't necessarily have to go viral) that are optimized for the specific needs of each social network.
Creating quality video content requires an investment of time and effort, but it is worth it. That is, if you have a well-defined objective for the videos within your marketing strategy.
And today, the data clearly shows that audiovisual content has a positive impact on sales and ROI:
Tweets with video get 3 times more replies and retweets than those without.
90% of users say that product videos are useful when making purchasing decisions
64% of users who watch a video tend to purchase one of the associated products.