There are currently millions of apps that you will have to compete with to become visible. Don't get overwhelmed, with these five steps you will be able to successfully develop your project. Just follow these 5 steps to publish your new App, review the idea and innovate, make a prototype with its own identity, create an effective ASO strategy and publish your new APP.
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Perfect the idea
It's okay to believe in our ideas and projects, but when you want to enter the market you must keep your feet on the ground and carefully study why your idea for an App can be successful.
Check if you are really innovating, especially if it is entertainment, a game or a social network, and if not, study the mistakes of the competition and focus on improving them, so that your App is always a solution.
In this first step you should think about costs, budget and plan how to recover the investment, either through advertising or in-app purchases or by offering a premium version or update of the application.
freelance designer drawing mobile application wireframe
Make a sketch, create a prototype
The sketch will allow you to materialize that great idea, be as specific as possible, do not skimp on details, sketch the screens of your application, the buttons and functions, and the way in which users will be able to interact. You can use Pop App or Proto.io, they are tools that will allow you to do this kind of test.
Acrylic card holder
Give your App an identity
Choose the colors, typography and everything related to the design of your App, give it an identity, try to link every detail. In this section it is important to be consistent with the objective of the App and the design, it is a bit like deciding the brand identity. Remember that you want to make it unforgettable and necessary for all users.
Hand drawing business strategy concepts
Create an ASO strategy
You must spy on the competition and, as we told you at the beginning, make their weaknesses your strength.
Creating an attractive description for your App, conceptualizing its purpose and identity can help you.
Choose a category and an icon that defines it and makes it eye-catching and original.
Define search keywords so that users can locate it.
Create engaging screenshots that engage your customer.
Plan an online marketing campaign.