What is Google Ads and what type of campaigns can you create?
Posted: Mon Dec 23, 2024 4:55 am
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When it comes to SEM and online advertising, we have to talk about Google Ads . This advertising platform is the leader in the online advertising market , with revenues of $209.49 billion in 2021 and possibilities that go far beyond search engine advertising.
Google Ads is a tool that every marketer should know, so let's talk about what it is, what options it offers and how to use it step by step.
Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully run advertising campaigns on Google (updated edition for 2024).
What is Google Ads and what is it for?
Google Ads (formerly known indian number mobile as AdWords) is Google's online advertising solution , which has been in operation for over 20 years (since 2000). Its most famous functionality is ads on the Google search engine , but it also has advertising tools for display, video, and many other formats and placements.
Google Ads stands out for its wide reach, as it not only allows you to place ads on the two most used search engines in the world (Google and YouTube) but also has a large display network to place ads on third-party sites and applications . In addition, it combines this reach with a ton of targeting options to reach exactly the audience you are looking for.
Google Ads is a very complex ecosystem that can seem overwhelming at first glance, but luckily in recent years they have added automation tools that allow you to take advantage of the potential of artificial intelligence to create campaigns optimized according to your objectives and obtain better results. For marketers, this simplifies the process of creating and optimizing ads.
Types of campaigns you can use in Google Ads
In this screenshot you can see the campaigns that you can run today. Although new ones are always being added or even merged. Google Ads is constantly changing.
Look for
There are no suggestions because the search field is empty.
When it comes to SEM and online advertising, we have to talk about Google Ads . This advertising platform is the leader in the online advertising market , with revenues of $209.49 billion in 2021 and possibilities that go far beyond search engine advertising.
Google Ads is a tool that every marketer should know, so let's talk about what it is, what options it offers and how to use it step by step.
Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully run advertising campaigns on Google (updated edition for 2024).
What is Google Ads and what is it for?
Google Ads (formerly known indian number mobile as AdWords) is Google's online advertising solution , which has been in operation for over 20 years (since 2000). Its most famous functionality is ads on the Google search engine , but it also has advertising tools for display, video, and many other formats and placements.
Google Ads stands out for its wide reach, as it not only allows you to place ads on the two most used search engines in the world (Google and YouTube) but also has a large display network to place ads on third-party sites and applications . In addition, it combines this reach with a ton of targeting options to reach exactly the audience you are looking for.
Google Ads is a very complex ecosystem that can seem overwhelming at first glance, but luckily in recent years they have added automation tools that allow you to take advantage of the potential of artificial intelligence to create campaigns optimized according to your objectives and obtain better results. For marketers, this simplifies the process of creating and optimizing ads.
Types of campaigns you can use in Google Ads
In this screenshot you can see the campaigns that you can run today. Although new ones are always being added or even merged. Google Ads is constantly changing.