Goals in email marketing

[md.a.z.i.z.ulha.kim4]

In the marketing mix, email marketing is considered a digital form of direct marketing , as the content lands directly in the personal inbox and the contacts on your email list are addressed personally . This marketing strategy is generally used in the area of ​​customer loyalty - the relationship between your company and your customers is strengthened and repeat purchases are encouraged.

Generate traffic for your own website or online shop
customer loyalty and customer recovery
product sales and repeat purchases
build expert status
In the business-to-consumer (B2C) sector, most slovenia cell phone number list people rely on newsletter marketing. You can encourage purchase incentives with discounts and trial offers. This can quickly increase conversions in your online shop.

In the business-to-business (B2B) sector, email marketing is generally used to build long-term and loyal relationships with customers. Of course, customer loyalty is also important in B2C.