Stop wasting money: 7 steps to a marketing strategy

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We need to do more advertising now." Does this sentence sound familiar to you? Before I wrote blogs for an agency, I heard these words all the time - as a publisher's editor, a magazine editor and even as a student cashier's assistant. And each time they meant something different. As an insight they are useful, as a threat they are useless and unfortunately they are not productive at all if the right actions do not follow from them - and that is before misdirected marketing measures are started. A strategy is needed!

Woman in a business meeting explains her strategy and receives applause.
With a sophisticated marketing strategy, measurable results and success are achieved.
“ Doing more online marketing” is neither a measure nor a strategy.

Let's be honest. When the above sentence is used, something is often already wrong. The company lacks visibility, buyers and therefore revenue. In order south africa cell phone number list to change something, you have to win and retain new customers - in other words, advertise. But that takes up budget and resources. As a result, marketing measures are often started before a strategy is even in place. Because that costs money. In the worst case, this haphazard productivity can lead to no progress at all and still not being noticed.

In this article, you will learn exactly why a marketing strategy makes sense. We will also show you 7 steps that you should consider when creating and pursuing an online strategy . We will also clear up some misunderstandings.