How to create a video marketing strategy to capture quality leads
Posted: Mon Dec 23, 2024 4:34 am
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By Enric Llonch
Digital video viewers are increasing year after year and brands are using this format in their promotions more intensively than ever, proving that developing a video marketing strategy to capture leads is one of the best things a brand can do.
Video is one of the formats that best captures the public's attention in an increasingly fast-paced and instantaneous world in which the most visually attractive stimuli are the ones that win the game. But they not only attract more public attention, but they also more successfully get the public to interact and carry out conversion actions . This means that brands that use video in their strategy achieve a higher return on investment and more potential customers .
If you also want to develop a video marketing strategy in your company to capture higher quality leads, in this article we will tell you the keys to achieve it. Take note!
Do you want to know which is the hr directors database best video marketing format for each phase of the conversion funnel? Click here and download our free course.
How to create a video marketing strategy to capture quality leads-1
What is video marketing for lead generation?
Like any marketing strategy , video marketing can be used for different purposes: improving brand image, building customer loyalty, promoting a specific seasonal product... In short, it can be used at any stage of the sales funnel. In this sense, video marketing to capture leads has the purpose of, through audiovisual content, attracting potential customers so that they later become qualified leads. Therefore, it is an action that we can find in the first phase of the sales funnel of many companies.
In many ways, the video will direct users to a form to fill out their details so the brand can have that information to contact them and move them further down the sales funnel.
Video marketing to capture leads is characterized by being educational, entertaining and by motivating users to perform the desired action . And it is in this last point where we see the difference between this and other types of video marketing , since the rest do not have the purpose of getting users to perform a specific action at that moment.
Types of videos that help capture quality leads
There are several types of video that you can implement in a video marketing strategy to capture leads. You don't have to choose between one or another, since there can be several types in the same campaign. The idea is that you choose the ones that best suit your style and characteristics.
Educational videos : the educational videos par excellence are webinars , which serve as a hook for leads to learn about your brand and become interested in it. In this sense, webinars are not going to be the first video content that users come across on the internet, but rather they must be previously announced with other content (in whatever format) and be the excuse for users to leave their data. In webinars, which are usually live videos, it is most common for experts in a certain subject to participate and share valuable content and information about it that interests viewers. They are interesting for conveying the idea that your brand is an expert in the sector and for increasing
Look for
There are no suggestions because the search field is empty.
By Enric Llonch
Digital video viewers are increasing year after year and brands are using this format in their promotions more intensively than ever, proving that developing a video marketing strategy to capture leads is one of the best things a brand can do.
Video is one of the formats that best captures the public's attention in an increasingly fast-paced and instantaneous world in which the most visually attractive stimuli are the ones that win the game. But they not only attract more public attention, but they also more successfully get the public to interact and carry out conversion actions . This means that brands that use video in their strategy achieve a higher return on investment and more potential customers .
If you also want to develop a video marketing strategy in your company to capture higher quality leads, in this article we will tell you the keys to achieve it. Take note!
Do you want to know which is the hr directors database best video marketing format for each phase of the conversion funnel? Click here and download our free course.
How to create a video marketing strategy to capture quality leads-1
What is video marketing for lead generation?
Like any marketing strategy , video marketing can be used for different purposes: improving brand image, building customer loyalty, promoting a specific seasonal product... In short, it can be used at any stage of the sales funnel. In this sense, video marketing to capture leads has the purpose of, through audiovisual content, attracting potential customers so that they later become qualified leads. Therefore, it is an action that we can find in the first phase of the sales funnel of many companies.
In many ways, the video will direct users to a form to fill out their details so the brand can have that information to contact them and move them further down the sales funnel.
Video marketing to capture leads is characterized by being educational, entertaining and by motivating users to perform the desired action . And it is in this last point where we see the difference between this and other types of video marketing , since the rest do not have the purpose of getting users to perform a specific action at that moment.
Types of videos that help capture quality leads
There are several types of video that you can implement in a video marketing strategy to capture leads. You don't have to choose between one or another, since there can be several types in the same campaign. The idea is that you choose the ones that best suit your style and characteristics.
Educational videos : the educational videos par excellence are webinars , which serve as a hook for leads to learn about your brand and become interested in it. In this sense, webinars are not going to be the first video content that users come across on the internet, but rather they must be previously announced with other content (in whatever format) and be the excuse for users to leave their data. In webinars, which are usually live videos, it is most common for experts in a certain subject to participate and share valuable content and information about it that interests viewers. They are interesting for conveying the idea that your brand is an expert in the sector and for increasing