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A Better Way to Measure Cart Abandonment

Posted: Mon Dec 23, 2024 4:22 am
by robiulhasan
Here, we can see that we have a 43.66% funnel conversion rate. To get the shopping cart abandonment rate, we take 100% - 43.66% to get at a final number of 56.34%.


Free Bonus: Click here to get access to a free PDF field guide that shows you 19 tactics to increase email opt-ins - the most essential step in shopping cart abandonment.

Google Analytics isn't the only way to measure cart abandonment.



Each tool in our platform comes with robust dashboards that aut cell phone list omatically tract the entire funnel.

Clear Cart Abandonment Overview
There is little more motivating than seeing exactly what the value of all the abandoned carts are.



Our overview dashboard gives you clear insight into the number of visitors your store had, what cart abandonment rate occurred during that period, and what the opportunity is to recover sales.


Each type of triggered email is broken out into it's own dashboard. Below is an example of cart abandonment triggered email - complete with open rates, clickthrough rates, and conversion rates.


Measure Effectiveness of Email Acquisition
Your ability to recover revenue is largely determined by your ability to gain permission to send cart abandonment campaigns.