Do you wait until the customer comes back in the hope that they’ll finalise the order? You could, but it would be more promising to use the situation to trigger the start of an abandoned cart campaign.
Your message should not be limited to the contents that were initially in their shopping cart. Perhaps now would be exactly the right time to use the data and insights that you were croatia phone number example able to collect through a 360° customer view, empowering you to offer suitable or alternative products based on previous purchasing behaviour and the transactions of similar customers. You can learn more about this in our Best Next Offer eGuide.
The channel used also plays an important role. While one customer can be better reached via email, the next may engage more with push notifications. This data can also be easily analysed using the 360° customer view.
Example of an abandoned cart campaign
Combining this with an incentive, such as free shipping or a discount coupon depending on customer value, can make all the difference and lead to a successful order.
Context also plays a role
It makes sense to also consider the context of the shopping cart abandonment in order to make the content and timing of the marketing message even more intelligent. For example, if the shopping cart is cancelled on the weekend or on the evening of a weekday, we can assume that the customer is free and is receptive to the message.