Increase your repeat purchase rate - strategies and examples
Posted: Mon Dec 23, 2024 4:12 am
1. Personalize replenishment campaigns by product ft. care/of
Products have different reorder cycles.
Some products are meant to be used within a week. Others within a month, or longer. Incorporating behavioral segmentation into our marketing mix will allow you to optimize send times based on what item was purchased.
Above, care/of structures all of their products to be used i cell phone directory india n 30 day cycles. This makes it incredibly easy for them to structure personalized health plans for each of their customers, and remove as much friction as possible in the reorder process.
2. Convert customers to subscription purchases ft. Tula
Improving repeat purchase rate requires removing friction. One of the most effective ways to do this is through subscriptions, which removes the ongoing purchase decision and replaces it with a single one.
Below, Tulia attempts to convert their customers to an ongoing subscription. They compliment the offer with a number of benefits including:
Savings - "Save up to 15% on skincare essentials"
Free Shipping - "Score free shipping every time"
Bundled Gifts - "Enjoy a free gift on us with each order"
3. Capitalize on immediateStill, it is incumbent on brands to take action.
Products have different reorder cycles.
Some products are meant to be used within a week. Others within a month, or longer. Incorporating behavioral segmentation into our marketing mix will allow you to optimize send times based on what item was purchased.
Above, care/of structures all of their products to be used i cell phone directory india n 30 day cycles. This makes it incredibly easy for them to structure personalized health plans for each of their customers, and remove as much friction as possible in the reorder process.
2. Convert customers to subscription purchases ft. Tula
Improving repeat purchase rate requires removing friction. One of the most effective ways to do this is through subscriptions, which removes the ongoing purchase decision and replaces it with a single one.
Below, Tulia attempts to convert their customers to an ongoing subscription. They compliment the offer with a number of benefits including:
Savings - "Save up to 15% on skincare essentials"
Free Shipping - "Score free shipping every time"
Bundled Gifts - "Enjoy a free gift on us with each order"
3. Capitalize on immediateStill, it is incumbent on brands to take action.