Targeting an existing product to new prospects or
Posted: Mon Dec 23, 2024 3:37 am
Measurement: Continuous measurement is key to improving the previous two aspects. Only if you can quantify the impact of previous efforts, you can amend and optimise your marketing campaigns to be more successful in the future.
Let’s look at the individual steps in more detail now.
Segmentation
As is so often the case, defining cp number in philippines your goals is key when you embark on an audience segmentation project. The first question to answer is, therefore, whether the audience profile should be created for:
Identifying cross-sell opportunities within the existing customer base or
Introducing a recently launched product.
Each of these situations requires a different approach. In this article, we will focus on the first use case and show an example of identifying an ideal audience for an existing product, why audience profiling is important and how you can benefit from it.
Identifying ideal prospects for an existing product
A common way to approach the creation of an audience profile for an existing product is to develop so-called buyer personas. Buyer personas are fictitious persons who represent a specific target audience segment. A buyer persona consists of a detailed description and mini biography of a typical customer. Due to the diversity of prospects, one persona often doesn’t suffice to represent the entire spectrum of an organisation’s prospects and several personas are developed.
Let’s look at the individual steps in more detail now.
Segmentation
As is so often the case, defining cp number in philippines your goals is key when you embark on an audience segmentation project. The first question to answer is, therefore, whether the audience profile should be created for:
Identifying cross-sell opportunities within the existing customer base or
Introducing a recently launched product.
Each of these situations requires a different approach. In this article, we will focus on the first use case and show an example of identifying an ideal audience for an existing product, why audience profiling is important and how you can benefit from it.
Identifying ideal prospects for an existing product
A common way to approach the creation of an audience profile for an existing product is to develop so-called buyer personas. Buyer personas are fictitious persons who represent a specific target audience segment. A buyer persona consists of a detailed description and mini biography of a typical customer. Due to the diversity of prospects, one persona often doesn’t suffice to represent the entire spectrum of an organisation’s prospects and several personas are developed.