What jeans do you think you'll buy next?
Posted: Sun Dec 22, 2024 10:37 am
The simple gesture of using an image (be careful! already created and free for the brand) makes you become a loyal customer.
Get quality images at a lower price
I recently saw an old but enlightening report, The September Issue .
Do you know how much a photo shoot for a magazine like Vogue costs?
Nearly half a million dollars in 2007.
Youtube video thumbnail
Yes, dear reader, photo sessions are expensive, russian virtual mobile number too expensive to ignore the quality images offered by users.
Many of these users create high-quality content, sometimes even at the same level as highly-regarded professionals.
That's why no one can resist using good photos from users to complete their editorial calendar.
Connect, connect, connect
Be careful! User-generated content does not mean free stuff, that's not what it's about.
It's all about connecting with users who are fed up with brands that sell things without taking them into account.
Ironic, but true.
The new consumer is fundamentally egocentric, he wants to be the beginning and end of brands, that's what he gives them his money for, don't you think?
That's why you can't conceive of UGC without taking the user into account.
That is, without questioning, mentioning, seducing, rewarding and involving the creators of that content.
For all these actions, use the resources that social networks put at your service, such as hashtags, mentions, responses and, of course, personalized content.
A note regarding hashtags.
When you invite a user to share their generated content and share it on social media, you do not need additional permissions to distribute it, as long as you specify that it can be used for commercial purposes.
Which leads me to recommend that if you run competitions or photography marathons on your networks, you should always be careful to draft legal guidelines with these points very clear.
Get quality images at a lower price
I recently saw an old but enlightening report, The September Issue .
Do you know how much a photo shoot for a magazine like Vogue costs?
Nearly half a million dollars in 2007.
Youtube video thumbnail
Yes, dear reader, photo sessions are expensive, russian virtual mobile number too expensive to ignore the quality images offered by users.
Many of these users create high-quality content, sometimes even at the same level as highly-regarded professionals.
That's why no one can resist using good photos from users to complete their editorial calendar.
Connect, connect, connect
Be careful! User-generated content does not mean free stuff, that's not what it's about.
It's all about connecting with users who are fed up with brands that sell things without taking them into account.
Ironic, but true.
The new consumer is fundamentally egocentric, he wants to be the beginning and end of brands, that's what he gives them his money for, don't you think?
That's why you can't conceive of UGC without taking the user into account.
That is, without questioning, mentioning, seducing, rewarding and involving the creators of that content.
For all these actions, use the resources that social networks put at your service, such as hashtags, mentions, responses and, of course, personalized content.
A note regarding hashtags.
When you invite a user to share their generated content and share it on social media, you do not need additional permissions to distribute it, as long as you specify that it can be used for commercial purposes.
Which leads me to recommend that if you run competitions or photography marathons on your networks, you should always be careful to draft legal guidelines with these points very clear.