Choose the right channels for distribution

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Once you’ve segmented your customers, you can ensure that you’re not providing your audience with irrelevant marketing messages. Instead, you can make sure that you’re always taiwan telephone number putting the right message in front of each customer at the right time and through the right channel.

To help select the right channels for distribution, first look at the current media channels your company is using. Then, using the data your company has available, assess:

Which media channel performs best
Which channels allow you to pay for advertisements
Which channel has the best engagement rate
Which one most effectively attracts your customers



When answering these questions, make sure you’re looking at paid distribution channels (such as pay-per-click adverts and display ads), earned channels (such as influencer marketing and PR outreach), shared channels (such as social media sites and forums), and owned channels (such as your blog and your website).