Holiday Email Marketing: Tips to Boost Your Store’s Sales
Posted: Sun Dec 22, 2024 10:21 am
We’re still a few months away from the winter holidays, but some retailers are already starting their preparations . You may already be thinking about the email marketing campaign you’ll set up to promote your products, but have you taken the time to consider what you’ll need to maximize your email open and conversion rates? This is crucial if you want to make the most of the shopping frenzy that comes with the holiday season.
Emails remain one of the most effective strategies for increasing a store’s sales. According to a study , 70% of teens and 73% of millennials prefer to receive promotions via email. In addition, more than 50% of respondents said that the emails they receive actually influence their online purchases. There are many methods to follow to create effective emails: the first is to write a catchy and/or informative subject line, which can make all the difference between a successful or unsuccessful email marketing campaign. But, among the other methods, one essential technique is often forgotten: customer segmentation. According to a recent study , 39% of marketing professionals believe that implementing a segmentation strategy is one of the best ways to increase the open rate of an email. Still not convinced? According to this report , more than 75% of the return on investment (ROI) generated by all email marketing initiatives comes from campaigns that rely on a very specific method: segmentation, targeting and then call to action.
Some email marketing campaigns can be sent to your entire customer base, but to help you create messages that are more personalized and relevant, and therefore more successful, consider categorizing your customers in four different ways:
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1. According to their demographic data
Analyzing your customer base and forming groups based on gender, age, and geographic location is one of the most common ways to create personalized communication. If you’ve never organized your customer base qatar cell phone number into categories before, using their demographic data is a great place to start. You can then target more specific groups.
Gender
Your customers who identify as straight men may be shopping for gifts for their wives or girlfriends, so you can send them emails like “the perfect gift for her.” Also, reach out to your female customers directly by sending them promotions for women’s items. Maybe you want to promote gender-neutral products, but change the way you do it depending on the audience, by changing the subject line, images used, text, etc.
Geographic location
Unless you have an online store , it’s probably best to send “last-minute deals” to customers who live near your store. Customers who receive these types of emails — or invitations to events at your store, for example — who don’t live in the same city may be annoyed to see these irrelevant messages cluttering their inboxes.
Conversely, your customers who live abroad will likely be receptive to messages informing them that you offer free shipping.
Age
If a certain age range doesn’t fit the target audience for one of your email marketing campaigns, make sure to exclude those customers from your recipient list. Some of your older customers may have provided you with a phone number or address, but not an email (or an email address they rarely check). They may appreciate it if you sent them a traditional flyer in the mail.
2. According to the value they represent
Go beyond simple demographic considerations and segment your customer base based on their purchasing behaviors: when was the last time they made a purchase in your store, how often do they visit, how much do they spend? Example of segmentation:
Emails remain one of the most effective strategies for increasing a store’s sales. According to a study , 70% of teens and 73% of millennials prefer to receive promotions via email. In addition, more than 50% of respondents said that the emails they receive actually influence their online purchases. There are many methods to follow to create effective emails: the first is to write a catchy and/or informative subject line, which can make all the difference between a successful or unsuccessful email marketing campaign. But, among the other methods, one essential technique is often forgotten: customer segmentation. According to a recent study , 39% of marketing professionals believe that implementing a segmentation strategy is one of the best ways to increase the open rate of an email. Still not convinced? According to this report , more than 75% of the return on investment (ROI) generated by all email marketing initiatives comes from campaigns that rely on a very specific method: segmentation, targeting and then call to action.
Some email marketing campaigns can be sent to your entire customer base, but to help you create messages that are more personalized and relevant, and therefore more successful, consider categorizing your customers in four different ways:
banner white paper increase your sales
1. According to their demographic data
Analyzing your customer base and forming groups based on gender, age, and geographic location is one of the most common ways to create personalized communication. If you’ve never organized your customer base qatar cell phone number into categories before, using their demographic data is a great place to start. You can then target more specific groups.
Gender
Your customers who identify as straight men may be shopping for gifts for their wives or girlfriends, so you can send them emails like “the perfect gift for her.” Also, reach out to your female customers directly by sending them promotions for women’s items. Maybe you want to promote gender-neutral products, but change the way you do it depending on the audience, by changing the subject line, images used, text, etc.
Geographic location
Unless you have an online store , it’s probably best to send “last-minute deals” to customers who live near your store. Customers who receive these types of emails — or invitations to events at your store, for example — who don’t live in the same city may be annoyed to see these irrelevant messages cluttering their inboxes.
Conversely, your customers who live abroad will likely be receptive to messages informing them that you offer free shipping.
Age
If a certain age range doesn’t fit the target audience for one of your email marketing campaigns, make sure to exclude those customers from your recipient list. Some of your older customers may have provided you with a phone number or address, but not an email (or an email address they rarely check). They may appreciate it if you sent them a traditional flyer in the mail.
2. According to the value they represent
Go beyond simple demographic considerations and segment your customer base based on their purchasing behaviors: when was the last time they made a purchase in your store, how often do they visit, how much do they spend? Example of segmentation: