It is curious to see how on LinkedIn, a social network focused on professionals with the clear purpose of generating synergies and connections with potential clients or business opportunities, there are many profiles that pay very little or no attention to their presence.
My feeling is that a certain number of people do not do things well, but it seems that I am not the only one who thinks that.
To this end, I give you this example of a publication of mine from just a few days ago, where the impact has reached quite striking figures.
Errors on LinkedIn - complaint about bad practices
What I just showed you is just a sample of the feeling that many users have.
LinkedIn is a social network with tremendous potential, indonesian phone numbers but unfortunately there is a percentage of users who use it as if it were a one-way channel and do not pay attention to the recipient or the community.
Obviously, I'm not saying this is generic, there are some great profiles out there that are wonderfully crafted.
But, in order to enhance this social network, I am going to list a series of errors that are very commonly made in order to improve the presence on this social network.
LinkedIn mistakes you shouldn't make
Before we begin, we must remember that we are in a privileged position to be able to generate a relationship between the brand (i.e. organization, company or person) and the consumer or end customer.
Since the new communication paradigm that was established with the appearance of the Internet and, above all, of the social networks that we know today, the rules of the game have changed.
It seems that this is still difficult to understand, since it is reflected daily in the different social networks.