What is personal video?
Personal video involves processing personal information from the viewer into the video. Or the video is adjusted based on available data from the viewer. This ranges from small adjustments such as adding names, addresses or a recent purchase, to adjusting entire scenes based on the interests and needs of the customer.
These different variations of the video are matched with the right viewer. So much more is possible than simply adding a name to a video. The key word is relevance, because if you are relevant, customers are triggered by the personal information they receive about themselves. They then see a tailor-made video that matches all their interests. In this way, consumers feel valued and special, resulting in a stronger and better bond with your brand.
This way, consumers feel valued and special, resulting in a stronger and better bond with your brand.
I too see results that confirm the positive impact of personal video. Whether it is reaching millions of people in a viral way, boosting opens and click-through rates by 130% to 190% or reducing canada whatsapp number costs per click by 45%.
This personal video by Zalando, in collaboration with creative agency KemmlerKemmler, also achieved incredible results. They even won an Effie award for it. See below the impressive case video with results:
You can of course use personal video for a one-off awareness campaign, as in the example above, but it is also effective when used as an integrated part of your customer journey. The customer information obtained can be used in personal video at critical moments during the journey.
This way, the customer receives a customized message at the right time. The message is always relevant and is delivered in a modern, personal way. In addition, you have the possibility to distribute it via every available channel.
Excited? You can start today. Below I will explain how you can get started in a few simple steps. Complex? No! But you do need to meet a few conditions to be able to create a successful business case for personal video.