Build brand reach and engagement through engaging content and optimized SEO
Posted: Sun Dec 22, 2024 9:09 am
Consideration -.
Evaluation - Build brand advocacy through customer testimonials and influencer engagement.
Purchase - With stronger brand recognition, you may see an increase in brand-led searches, increase the clickthrough rate and reduce the CPC.
Post-purchase - Increase upsell and renewals through compelling content: using the right message to the right audience at the right time.
DMI Insider Tip: The more content you create where you're talking about meaningful and relevant content, the more people will share your social media posts and the more top of mind you'll be when they're actively evaluar apex usa whatsapp number ting what product or service they want.
5. Establish your content pillars
The content pillars should be a blend of both brand and commercial drivers. One pillar could be a hub and spoke model where you can drive traffic to a website, and increase keyword rankings and metrics like leads or sales.
DMI Insider Tip: Decide on four key business pillars. Some will be brand, like thought leadership and some will be commercial. There should be a blend of two, no more than four, and all of your content should fall under each of these pillars.
Here’s our example of content pillars to help guide you:
Sample content pillars
Bonus Tip: Check out this short video from DMI expert Will Francis on ChatGPT prompts to generate ideas for your content pillars.
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Evaluation - Build brand advocacy through customer testimonials and influencer engagement.
Purchase - With stronger brand recognition, you may see an increase in brand-led searches, increase the clickthrough rate and reduce the CPC.
Post-purchase - Increase upsell and renewals through compelling content: using the right message to the right audience at the right time.
DMI Insider Tip: The more content you create where you're talking about meaningful and relevant content, the more people will share your social media posts and the more top of mind you'll be when they're actively evaluar apex usa whatsapp number ting what product or service they want.
5. Establish your content pillars
The content pillars should be a blend of both brand and commercial drivers. One pillar could be a hub and spoke model where you can drive traffic to a website, and increase keyword rankings and metrics like leads or sales.
DMI Insider Tip: Decide on four key business pillars. Some will be brand, like thought leadership and some will be commercial. There should be a blend of two, no more than four, and all of your content should fall under each of these pillars.
Here’s our example of content pillars to help guide you:
Sample content pillars
Bonus Tip: Check out this short video from DMI expert Will Francis on ChatGPT prompts to generate ideas for your content pillars.
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