What is a guerrilla marketing campaign?
Posted: Sun Dec 22, 2024 9:06 am
Although they’re not traditional, guerrilla marketing campaigns are highly effective. After all, when they’re executed correctly, they create cheap, unique, and memorable email list providers in germany events that can help your company go viral.
But, what exactly is a guerrilla campaign, and how can it help your business? Let’s take a look.
Guerrilla marketing is a way of driving publicity and boosting brand awareness. It involves the use of unconventional marketing methods that evoke feelings of surprise, wonder, or shock.
The term itself has been used since the 1980s when it was first coined by business writer Jay Conrad Levinson. Of course, the world of marketing has been transformed since the 1980s, and marketing activities today look radically different than they did 40 years ago. However, today, guerrilla marketing activities are just as popular as ever.
In fact, over the years, several sub-categories of guerrilla marketing have emerged. These are:
Outdoor guerrilla marketing campaigns add something to a pre-existing urban environment. For example, as part of an outdoor guerrilla marketing campaign, something removable may be added to a statue, or temporary artwork may be added to a building or a footpath.
One great example of this was provided by the cleaning company Bounty, which installed life-sized messes throughout New York. The installations included a giant knocked-over coffee cup and a huge melting ice cream.
But, what exactly is a guerrilla campaign, and how can it help your business? Let’s take a look.
Guerrilla marketing is a way of driving publicity and boosting brand awareness. It involves the use of unconventional marketing methods that evoke feelings of surprise, wonder, or shock.
The term itself has been used since the 1980s when it was first coined by business writer Jay Conrad Levinson. Of course, the world of marketing has been transformed since the 1980s, and marketing activities today look radically different than they did 40 years ago. However, today, guerrilla marketing activities are just as popular as ever.
In fact, over the years, several sub-categories of guerrilla marketing have emerged. These are:
Outdoor guerrilla marketing campaigns add something to a pre-existing urban environment. For example, as part of an outdoor guerrilla marketing campaign, something removable may be added to a statue, or temporary artwork may be added to a building or a footpath.
One great example of this was provided by the cleaning company Bounty, which installed life-sized messes throughout New York. The installations included a giant knocked-over coffee cup and a huge melting ice cream.