With all the developments in video, social media, robotization and virtual reality, it is tempting to constantly use new gadgets in content creation and distribution. Nothing wrong with that. But there is also no reason to ignore traditional print media and offline events. As The New York Times recently wrote in response to the growing popularity of books and vinyl, among other things: “We do not face a simple choice of digital or analog. That is the false logic of the binary code that computers are programmed with, which ignores the complexity of life in the real world. Instead, we are faced with a decision of how to strike the right balance between the two.”
It is tempting to constantly implement new gadgets in content creation and distribution.
Traditional means, channels and technologies can play a valuable role in the implementation of PR and content marketing. Whether or not in combination with innovative approaches. There is still a lot going on in the world of the good old podcast . And there is still a world to be won with live streams .
Within content strategy, new and old also go well together in another respect. Because a current content strategy does not have to be built from scratch – feel free to start with what you already have .
1.7 Financial and social
Sustainability experts are increasingly finding support for their plea not to view corporate social responsibility (CSR) as a special shop that is communicated in specific campaigns. According to Robert Philips, the companies of the future have integrated their social (added) value into their business operations – and communication about this is therefore a natural part of regular communication activities. Aaron Mirck speaks in this context of human-to-human marketing, which accentuates the human and social elements that are present in a company. According to Mirck, it is not without reason that most PR Lions in Cannes are awarded to socially committed campaigns.
It is not without reason that most PR Lions in Cannes are japan phone number list awarded to socially committed campaigns.
The rise of integrated reporting , annual reports in which financial and social results are accounted for, promises to only strengthen this trend. A recent analysis of the annual reports of 75 listed companies already shows that sustainability, after corporate strategy, receives the most attention in the annual report. Piet Hein Coebergh, compiler of the study, states : “With the rise of integrated reporting, more and more leading companies are combining their sustainability story with general strategic information.”
The increasingly loud call for transparency and privacy. The increasing focus on communication for everyone – low-literate and highly educated, young and old. The unprecedented possibilities of virtual reality, augmented reality and mixed reality. There are countless developments that demand our attention. But what is a trend to keep an eye on and what is a hype to quickly forget? The relevance of trend analysis, trend watching and scenario thinking promises to only increase in the coming years.