Selecting the release date
Posted: Sun Dec 22, 2024 8:53 am
Note: If your release was submitted 10 full business days in advance (not including weekends and holidays) and is still not live, please feel free to create a ticket, and we will look into the matter.
Lastly, the most important reason you should submit a release 4-6 weeks in advance is to ensure your product can be recognized and marketed by the retailer. Item and playlist placement is extremely competitive. Symphonic works hard to get your releases to our DSPs, and many partners receive thousands of requests daily.
Before choosing a release date, make sure you have a clear idea of when you will have the mastered audio and album art. Unforeseen events can arise during the production process, so you need to germany phone number have enough time to prepare everything correctly and on time.
While we recommend sticking to the cycle and releasing your album on Fridays, we understand that there may be a compelling, marketing-based reason for releasing off-cycle (premiere partner, anniversary of an event, promised social support, etc.). Evaluate the value of the reason and consider whether it is likely to increase your chances of placement.
The required delivery time is not less than 4 weeks. 6 weeks is ideal for delivery of the launch AND the marketing drivers.
This timeframe gives your distributor time to ingest and approve releases, DSPs to receive releases, and playlist editors to receive releases and marinate them before deciding whether or not to include them in playlists.
6 weeks before the release date
Submit your pitch via SymphonicMS.
Send Marketing Drivers via the “Market” menu option.
Lastly, the most important reason you should submit a release 4-6 weeks in advance is to ensure your product can be recognized and marketed by the retailer. Item and playlist placement is extremely competitive. Symphonic works hard to get your releases to our DSPs, and many partners receive thousands of requests daily.
Before choosing a release date, make sure you have a clear idea of when you will have the mastered audio and album art. Unforeseen events can arise during the production process, so you need to germany phone number have enough time to prepare everything correctly and on time.
While we recommend sticking to the cycle and releasing your album on Fridays, we understand that there may be a compelling, marketing-based reason for releasing off-cycle (premiere partner, anniversary of an event, promised social support, etc.). Evaluate the value of the reason and consider whether it is likely to increase your chances of placement.
The required delivery time is not less than 4 weeks. 6 weeks is ideal for delivery of the launch AND the marketing drivers.
This timeframe gives your distributor time to ingest and approve releases, DSPs to receive releases, and playlist editors to receive releases and marinate them before deciding whether or not to include them in playlists.
6 weeks before the release date
Submit your pitch via SymphonicMS.
Send Marketing Drivers via the “Market” menu option.