Know Your Audience
Posted: Sun Dec 22, 2024 8:51 am
All of these require a forward-thinking plan that understands where the company is, where it’s going, and where it needs to be.
Top tip: AI tools can help automate many jobs so you can r email marketing lists australia edirect your time and energy to more difficult and strategic tasks. For example, chatbots can provide customers with 24/7 access to solutions.
Your marketing campaigns will only be successful if they talk to and reach the right audience. There’s no point putting time and effort into creating a great campaign if you don't have your buyer personas and digital channels in mind.
Planning can help you to reflect on your customers. You should ask yourself questions such as
If leads or conversions have decreased, why or on what channel has that happened?
What type of reviews or feedback have you got from customers?
What is engagement like for your email campaigns?
How are you
r targeted paid campaigns performing?
Have you changed or optimized your SEO strategy for customer search queries?
These types of questions will help you dig into what’s changed over the past 9 to 12 months. We all know customer behaviors and preferences change quickly, so it’s up to you to research, plan, and try to predict to drive engagement.
Top tip: You can use ChatGPt to create buyer personas alongside audience research data by using Ubersuggest or SparkToro.
Top tip: AI tools can help automate many jobs so you can r email marketing lists australia edirect your time and energy to more difficult and strategic tasks. For example, chatbots can provide customers with 24/7 access to solutions.
Your marketing campaigns will only be successful if they talk to and reach the right audience. There’s no point putting time and effort into creating a great campaign if you don't have your buyer personas and digital channels in mind.
Planning can help you to reflect on your customers. You should ask yourself questions such as
If leads or conversions have decreased, why or on what channel has that happened?
What type of reviews or feedback have you got from customers?
What is engagement like for your email campaigns?
How are you
r targeted paid campaigns performing?
Have you changed or optimized your SEO strategy for customer search queries?
These types of questions will help you dig into what’s changed over the past 9 to 12 months. We all know customer behaviors and preferences change quickly, so it’s up to you to research, plan, and try to predict to drive engagement.
Top tip: You can use ChatGPt to create buyer personas alongside audience research data by using Ubersuggest or SparkToro.