The concept of sales strategy
Posted: Sun Dec 22, 2024 8:20 am
One of the most important stages of the production processes of an enterprise is the sale of its product, which can take the form of a service, a product, etc. This stage is called sales.
Efficient sales organization is a task for any company. To solve it, it is necessary to plan and implement operations for distributing the manufactured product, bringing it to the end customer and providing the appropriate service that facilitates its effective use.
The development, implementation and realization of such events are elements of the sales policy strategy. Within the framework of such planning, all the sales tasks described above are solved.
The company's sales strategy includes a set of long-term singapore business mailing list decisions related to bringing the product to the consumer. They are implemented using the company's internal resources and external market infrastructure.
The concept of sales strategy
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The main goal of the sales strategy of a manufacturing enterprise is to provide specific consumers with certain types of products that meet the required quality and quantity parameters, at the specified place and at the exact time. At the same time, acceptable standards of expenses for ensuring all conditions must be observed.
The sales strategy of a manufacturing organization is based on a strategic marketing plan. The key categories here are: product, price and communications.
Marketing and sales strategies have a single goal, which includes the formation of distribution channels (sales), which are enterprises and various entities that ensure the delivery of the product from the manufacturer to the end customer.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
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Types of Sales Strategies
The classification of sales strategies can be built taking into account the two main subjects it is aimed at: consumers and partners (intermediaries). In other words, long-term sales planning is associated either with increasing market presence (choosing a sales channel) or with interactions within sales channels (communications within the sales direction).
Market presence expansion strategies are aimed at identifying the mechanisms and conditions under which the product's market presence is increased. When the number of intermediaries changes, the final cost for buyers is adjusted (due to the markup) and the supplier's profit is reduced (due to the wholesale discount).
Types of Sales Strategies
Source: shutterstock.com
To compensate for the transfer of part of the markup to partners, the manufacturer must increase sales volumes (leading to an increase in gross profit).
Taking into account the specifics of long-term sales planning, the following areas of sales strategy for expanding market coverage should be highlighted:
Intensive Sales Strategy
It involves attracting as many intermediaries as possible, regardless of their work format. The main advantage of this strategy is maximum market coverage. The disadvantage here is related to more complex control of the sales process.
The product will be available to the consumer everywhere, but its movement becomes more difficult to monitor. An example is the distribution of chewing gum in a variety of places.
Selective Marketing Strategy
It implies a conscious reduction in the number of intermediaries. This takes into account the type of end customers, the location of stores and the quality of service provided. The main advantage of the selective strategy is the complete control over the sales process by the supplier.
However, due to the limited number of intermediaries, the market coverage may be incomplete. An example is the sale of complex equipment through specialized stores or the sale of branded cosmetics in boutiques.
Efficient sales organization is a task for any company. To solve it, it is necessary to plan and implement operations for distributing the manufactured product, bringing it to the end customer and providing the appropriate service that facilitates its effective use.
The development, implementation and realization of such events are elements of the sales policy strategy. Within the framework of such planning, all the sales tasks described above are solved.
The company's sales strategy includes a set of long-term singapore business mailing list decisions related to bringing the product to the consumer. They are implemented using the company's internal resources and external market infrastructure.
The concept of sales strategy
Source: shutterstock.com
The main goal of the sales strategy of a manufacturing enterprise is to provide specific consumers with certain types of products that meet the required quality and quantity parameters, at the specified place and at the exact time. At the same time, acceptable standards of expenses for ensuring all conditions must be observed.
The sales strategy of a manufacturing organization is based on a strategic marketing plan. The key categories here are: product, price and communications.
Marketing and sales strategies have a single goal, which includes the formation of distribution channels (sales), which are enterprises and various entities that ensure the delivery of the product from the manufacturer to the end customer.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153115
Types of Sales Strategies
The classification of sales strategies can be built taking into account the two main subjects it is aimed at: consumers and partners (intermediaries). In other words, long-term sales planning is associated either with increasing market presence (choosing a sales channel) or with interactions within sales channels (communications within the sales direction).
Market presence expansion strategies are aimed at identifying the mechanisms and conditions under which the product's market presence is increased. When the number of intermediaries changes, the final cost for buyers is adjusted (due to the markup) and the supplier's profit is reduced (due to the wholesale discount).
Types of Sales Strategies
Source: shutterstock.com
To compensate for the transfer of part of the markup to partners, the manufacturer must increase sales volumes (leading to an increase in gross profit).
Taking into account the specifics of long-term sales planning, the following areas of sales strategy for expanding market coverage should be highlighted:
Intensive Sales Strategy
It involves attracting as many intermediaries as possible, regardless of their work format. The main advantage of this strategy is maximum market coverage. The disadvantage here is related to more complex control of the sales process.
The product will be available to the consumer everywhere, but its movement becomes more difficult to monitor. An example is the distribution of chewing gum in a variety of places.
Selective Marketing Strategy
It implies a conscious reduction in the number of intermediaries. This takes into account the type of end customers, the location of stores and the quality of service provided. The main advantage of the selective strategy is the complete control over the sales process by the supplier.
However, due to the limited number of intermediaries, the market coverage may be incomplete. An example is the sale of complex equipment through specialized stores or the sale of branded cosmetics in boutiques.