Streaming is the new buying
Posted: Sun Dec 22, 2024 8:12 am
The way we control new technologies is also changing. We are moving from computers, where clicking was the primary method of navigation, to touch and now, with the growing success of devices like Google Home , to voice . People need to do less and less to achieve more and more.
Finally, Sander points out that the way we acquire new technologies is changing dramatically. Where people used to have to own a certain device or product, ownership is slowly making way for access. Access to a certain function, such as energy, water or light. But also access to music (Spotify), films (Netflix), cleaning help (Helpling), food (Thuisbezorgd), transport (Uber) and so on. People decide for themselves when and how often they want to see, do, hear or have something. The on-demand economy is a fact; streaming is the new buying.
While Sander mainly talks about current developments, Eric van Hall , copywriter and founder of content agency CopyRobin, gives a glimpse into the future. For example, he paints a picture in which it will become increasingly normal to use MRI scans to analyze consumer purchasing behavior. He also predicts that content will increasingly be developed by machines. Writing robots, that will write one blog after another.
People decide for themselves when and how often they want to see, do, hear or have something. The on-demand economy is a fact; streaming is the new buying.
Creative destruction: challenging the existing order
All these developments offer a huge number of south korea whatsapp number opportunities for marketers. But at the same time they also pose a threat. Janne Marie van Vlastuin , IT business partner sales & marketing at Bavaria, also calls it creative destruction , after the term of economist Joseph Schumpeter. As soon as entrepreneurs start working on innovations, the existing order is challenged. Companies that do not keep up with the developments are out. In short: it is eat or be eaten in this rapidly changing world.
From ego system to ecosystem
Yet technology offers many advantages. Thanks to technological developments, we can move from an ego system, based on our own business goals and wishes, to an ecosystem. In other words: as a company, it is no longer up to date to only focus on yourself. Nowadays, it is more important to look at the goals and wishes of your customers and prospects .
Also read: How to claim expertise when your sector goes 120 km/h
According to Janne Marie, the digital transformation that makes this possible is not about buying innovative tools. It really touches the core of your organization. How do you set up your organization to permanently connect with the outside world and enter into valuable relationships?
Start with the core values
Although you would think that technology is the key to better contact in the context of the MarTech event, connecting mainly starts with your values. The core values, which are part of the culture of your organization, form the basis of your organization. They are therefore essential for formulating a strategy. Only when the basis is in place, can technology start to play a role.
Finally, Sander points out that the way we acquire new technologies is changing dramatically. Where people used to have to own a certain device or product, ownership is slowly making way for access. Access to a certain function, such as energy, water or light. But also access to music (Spotify), films (Netflix), cleaning help (Helpling), food (Thuisbezorgd), transport (Uber) and so on. People decide for themselves when and how often they want to see, do, hear or have something. The on-demand economy is a fact; streaming is the new buying.
While Sander mainly talks about current developments, Eric van Hall , copywriter and founder of content agency CopyRobin, gives a glimpse into the future. For example, he paints a picture in which it will become increasingly normal to use MRI scans to analyze consumer purchasing behavior. He also predicts that content will increasingly be developed by machines. Writing robots, that will write one blog after another.
People decide for themselves when and how often they want to see, do, hear or have something. The on-demand economy is a fact; streaming is the new buying.
Creative destruction: challenging the existing order
All these developments offer a huge number of south korea whatsapp number opportunities for marketers. But at the same time they also pose a threat. Janne Marie van Vlastuin , IT business partner sales & marketing at Bavaria, also calls it creative destruction , after the term of economist Joseph Schumpeter. As soon as entrepreneurs start working on innovations, the existing order is challenged. Companies that do not keep up with the developments are out. In short: it is eat or be eaten in this rapidly changing world.
From ego system to ecosystem
Yet technology offers many advantages. Thanks to technological developments, we can move from an ego system, based on our own business goals and wishes, to an ecosystem. In other words: as a company, it is no longer up to date to only focus on yourself. Nowadays, it is more important to look at the goals and wishes of your customers and prospects .
Also read: How to claim expertise when your sector goes 120 km/h
According to Janne Marie, the digital transformation that makes this possible is not about buying innovative tools. It really touches the core of your organization. How do you set up your organization to permanently connect with the outside world and enter into valuable relationships?
Start with the core values
Although you would think that technology is the key to better contact in the context of the MarTech event, connecting mainly starts with your values. The core values, which are part of the culture of your organization, form the basis of your organization. They are therefore essential for formulating a strategy. Only when the basis is in place, can technology start to play a role.