What are the key metrics you should consider in your Email Marketing campaigns?
Posted: Sun Dec 22, 2024 7:16 am
Use your metrics wisely
As with any digital marketing strategy, it is necessary to evaluate the results obtained in order to make decisions and improvements. The information must be obtained by carrying out a complete and exhaustive analysis of the main metrics, then exporting and graphing the collected data to later recognize what worked and what didn't.
Opening rate.
Total clicks received on your links.
Conversion rate (times they click on your links)
Growth rate of your subscriber list.
Subscriber unsubscribe rate.
Social media engagement index.
Bounce rate.
Test, iterate, adjust, test again…
When it comes to developing a “smart” email marketing strategy, A/B testing thailand viral telegram is essential. This test consists of sending the same campaign with some elements changed (different subject line, different images). This way you will know which of the 2 versions obtained better results and will allow you to recognize which campaign will work better according to a certain audience. Easy and simple, right? Go ahead and give it a try!
Conclusion
Email marketing is a strategy that is far from dying: it continues to be consolidated as a powerful, effective and profitable communication channel for B2B companies, whether you use it to generate demand, inform about commercial news or build loyalty among your existing customers.
By designing interactive campaigns that combine powerful text with other types of resources such as images, videos, and useful downloadable content, you will have an excellent way to boost your marketing actions.
As with any digital marketing strategy, it is necessary to evaluate the results obtained in order to make decisions and improvements. The information must be obtained by carrying out a complete and exhaustive analysis of the main metrics, then exporting and graphing the collected data to later recognize what worked and what didn't.
Opening rate.
Total clicks received on your links.
Conversion rate (times they click on your links)
Growth rate of your subscriber list.
Subscriber unsubscribe rate.
Social media engagement index.
Bounce rate.
Test, iterate, adjust, test again…
When it comes to developing a “smart” email marketing strategy, A/B testing thailand viral telegram is essential. This test consists of sending the same campaign with some elements changed (different subject line, different images). This way you will know which of the 2 versions obtained better results and will allow you to recognize which campaign will work better according to a certain audience. Easy and simple, right? Go ahead and give it a try!
Conclusion
Email marketing is a strategy that is far from dying: it continues to be consolidated as a powerful, effective and profitable communication channel for B2B companies, whether you use it to generate demand, inform about commercial news or build loyalty among your existing customers.
By designing interactive campaigns that combine powerful text with other types of resources such as images, videos, and useful downloadable content, you will have an excellent way to boost your marketing actions.