Therefore, it might not seem like a very interesting proposition when we talk about Traction , another American term.
Well, let's try to make this a little bit simpler, shall we? Traction is nothing more than traction , something that drives the engines of companies and startups towards growth.
It is simply about the channels and ways that companies philippines phone number find to grow and acquire customers in an organized and strategic way.
Ok, but isn't that the same as marketing ?
When will the 19 forms promised in the title arrive?
I'm going to answer that question for you right now!
Marketing vs. Traction
In the book Traction – A Startup Guide to Getting Customers (which may be on your next read list), there is no clear distinction between marketing and traction. In fact, the most concise definition found is:
“Traction is growth” – Paul Graham
Let's see. We wouldn't be irresponsible if we said that marketing is not growth. But that Traction is growth-oriented marketing . When evaluating Traction channels, we need to think in numbers, because without metrics there is no investment.
The channels may not seem optimal, but they need to work. And trust me, just because everyone in your segment is betting on visual media doesn't mean your growth will be there.
That's why Grabriel Weinberg and Justin Mares interviewed more than 30 startup founders to define the 19 Traction Channels that are useful for companies of any size and write the book that gave rise to this article.
But first, an exercise
By saying in the title that we wanted to tackle the concept of Traction in real life, we weren't just playing around.