Dividing products into expensive and cheap
Posted: Sun Dec 22, 2024 6:55 am
The calculation of the average markup of a product is significantly influenced by the specifics of a particular business. For example, in the flower business, the margin is at least 100% per unit of product, and in other segments this value is significantly less, but due to a solid turnover, companies still remain in profit.
If the shelves display similar products, but of different price categories, they can be classified by cost. Dividing goods into expensive and cheap ones with subsequent calculation russian business email list of the markup is a fairly popular scheme of work for most retail stores.
Read also!
"Examples of Marketing Strategies: From Apple to Barack Obama"
Read more
By types of residues
This option is suitable for those retail outlets that have been successfully operating for a long period of time. In this case, questions about the size of the markup can be entrusted to an accountant. The calculations will be based on current data on gross income and the volume of unsold products for the reporting period. The specialist will analyze profit indicators, stocks of product groups and issue recommendations for changing approaches to the sales process. This method is distinguished by its extreme functionality, since these are not just thoughts, but precise numbers and mathematical calculations.
When calculating the markup, it is assumed that the entrepreneur has a good understanding and understands the average indicators in each price range. But in reality, when setting the markup, there is a significant spread of values in percentages.
The average markup level for some categories of goods is:
clothing and footwear – from 30 to 100%;
cosmetics – from 15 to 70%;
costume jewelry – up to 300%, provided that the cost of the jewelry is low;
household goods – up to 50%;
electronics – from 5 to 25% depending on prices and city;
If the shelves display similar products, but of different price categories, they can be classified by cost. Dividing goods into expensive and cheap ones with subsequent calculation russian business email list of the markup is a fairly popular scheme of work for most retail stores.
Read also!

"Examples of Marketing Strategies: From Apple to Barack Obama"
Read more
By types of residues
This option is suitable for those retail outlets that have been successfully operating for a long period of time. In this case, questions about the size of the markup can be entrusted to an accountant. The calculations will be based on current data on gross income and the volume of unsold products for the reporting period. The specialist will analyze profit indicators, stocks of product groups and issue recommendations for changing approaches to the sales process. This method is distinguished by its extreme functionality, since these are not just thoughts, but precise numbers and mathematical calculations.
When calculating the markup, it is assumed that the entrepreneur has a good understanding and understands the average indicators in each price range. But in reality, when setting the markup, there is a significant spread of values in percentages.
The average markup level for some categories of goods is:
clothing and footwear – from 30 to 100%;
cosmetics – from 15 to 70%;
costume jewelry – up to 300%, provided that the cost of the jewelry is low;
household goods – up to 50%;
electronics – from 5 to 25% depending on prices and city;